ACTIVE BABIES LTD

🌿Early-stageactive
14418180 · ltd · incorporated 2022-10-13
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Oct 2024
Net worth
£1.1k
book net assets
Opportunity
69/100
Strong
🔔
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What this business does
Primary activity: SIC 47640
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 47650SIC 47650
  • 47910Retail sale via mail order houses or via Internet
  • 74909Other professional, scientific and technical activities n.e.c.
Investor take
Pursue
Asset-holding vehicle. Reasonable fundamentals — worth a memo before deciding.

Opportunity 69/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Deleverage or restructure. Leverage at 100% of assets — consider sale of non-core assets or equity injection. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
20 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £1,134
High leverage
Liabilities are 100% of total assets
Leverage
100%
Liabilities / Total assets

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£1k
Current Assets
£5k
Current Liabilities
£0£1k£2k£3k£4k£5kOct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-10-312023-10-31
Total assets£5.4k
Current assets£5.4k
Net assets£1.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2025-10-22
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  2. 2025-10-22
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-10-22
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2025-10-22
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2025-10-22
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2025-07-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2025-02-06
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2024-07-04
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  9. 2024-03-05
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  10. 2024-03-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2024-03-04
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  12. 2024-03-01
    US, Elina appointed
    director
  13. 2023-11-30
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  14. 2023-11-28
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  15. 2023-11-28
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  16. 2023-11-26
    US, Elina resigned
    director
  17. 2023-10-14
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  18. 2022-10-13
    🏢
    Company incorporated
    As ACTIVE BABIES LTD
  19. 2022-10-13
    VODKO, Serhii appointed
    director
  20. 2022-10-13
    US, Elina appointed
    director
  21. 2022-10-13
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Elina Us
Individual · Ukrainian · DOB 07/1985 · age 41
2550%
25–50%board control25-50% shares · 25-50% voting · board control01/03/2024
Mr Serhii Vodko
Individual · Ukrainian · DOB 05/1985 · age 41
2550%
25–50%board control25-50% shares · 25-50% voting · board control13/10/2022
1 historic (ceased) PSC
  • Mrs Elina Usceased 26/11/2023· 25-50% shares · 25-50% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2022-10-13
Jurisdictionengland-wales
Primary SIC47640 — SIC 47640

Registered office

7 St. Johns Close
Tunbridge Wells
TN4 9GA
England

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2027-03-18
Last: 2026-03-04

Officers (2 active · 1 resigned)

US, Elina
director · ~41y · appointed 2024-03-01
View their other companies + combined net worth →
Active
VODKO, Serhii
director · ~41y · appointed 2022-10-13
View their other companies + combined net worth →
Active
US, Elina
director · ~41y · appointed 2022-10-13 · resigned 2023-11-26
Resigned

Click a director name to see their full track record across all companies.

Recent filings (20 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-22
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-22
change-person-director-company-with-change-date
officers · CH01
2025-10-22
change-person-director-company-with-change-date
officers · CH01
2025-10-22
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-10-22
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-02-06
accounts-with-accounts-type-dormant
accounts · AA
2024-07-04
appoint-person-director-company-with-name-date
officers · AP01
2024-03-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-03-04
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-04
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-03-04
termination-director-company-with-name-termination-date
officers · TM01
2023-11-30