AFROWHOLESALEDIRECT LTD
🌿Early-stageactive
14418201 · ltd · incorporated 2022-10-13
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2024
Net worth
—
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: SIC 46450
Sector: Wholesale & retail
ALSO REGISTERED FOR
- 96020Hairdressing and other beauty treatment
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
13 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-10-31 | 2023-10-31 |
|---|---|---|
| Average employees | 100 | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (12 events)Click to expand
- 2025-07-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-06-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-03-09📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-12-29📄second-filing-capital-allotment-sharescapital · RP04SH01
- 2023-12-28📄capital-allotment-sharescapital · SH01
- 2023-11-21➕MURTAZA, Mr appointeddirector
- 2023-11-21📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-11-21📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-11-21📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-10-13🏢Company incorporatedAs AFROWHOLESALEDIRECT LTD
- 2022-10-13➕ALI, Khadim appointeddirector
- 2022-10-13📄incorporation-companyincorporation · NEWINC
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Khadim Ali Individual · Pakistani · DOB 09/2001 · age 25 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 13/10/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Wholesale & distribution · UB postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 3-FOLD GBL LTD→ 15951884 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 3CA INTERIORS LTD→ 13389700 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 7 STAR HOME APPLIANCES LTD→ 16972168 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| A K WAREHOUSE LTD→ 16303379 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| A&I WOODS LTD→ 15463616 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ADAM HALAL MEAT LIMITED→ 13636069 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AEROXONIC LTD→ 16252949 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AESTHETICUS GROUP LIMITED→ 09523120 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| AFRO ASIA DIRECT PVT LTD→ 15630226 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AHEE BEAUTY LTD→ 13723294 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AHMED EXOTIC LIMITED→ 03640011 · est 1998 · no financials extracted | — | — | — | — | 27y | — | — |
| AIMA ENTERPRISES LIMITED→ 04388593 · est 2002 · no financials extracted | — | — | — | — | 24y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-10-13
Jurisdictionengland-wales
Primary SIC46450 — SIC 46450
Registered office
5 North Parade
North Road
Southall
UB1 2LF
England
Filing status
Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2027-01-11
Last: 2025-12-28
Officers (2 active · 0 resigned)
Active
Active
Click a director name to see their full track record across all companies.
Recent filings (13 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-13
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-29
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-13
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-03-09
second-filing-capital-allotment-shares
capital · RP04SH01
2023-12-29
confirmation-statement-with-updates
confirmation-statement · CS01
2023-12-28
capital-allotment-shares
capital · SH01
2023-12-28
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-11-21
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-11-21
appoint-person-director-company-with-name-date
officers · AP01
2023-11-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-06
incorporation-company
incorporation · NEWINC
2022-10-13