AD FIRE SAFETY LTD
🌿Early-stageactive
14424516 · ltd · incorporated 2022-10-17
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2025
Net worth
£3.5k
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
7 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £3,486
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£3k
↑ 105% YoY
Current Assets
£2k
↑ 45% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-10-31 | 2024-10-31 |
|---|---|---|
| Total assets | £3.5k | £1.7k |
| Current assets | £2.5k | £1.7k |
| Net assets | £3.5k | £1.7k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (7 events)Click to expand
- 2026-01-06📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-01-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-11-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-10-17🏢Company incorporatedAs AD FIRE SAFETY LTD
- 2022-10-17➕BURTON, Amy Victoria appointeddirector
- 2022-10-17➕BURTON, Daniel Richard appointeddirector
- 2022-10-17📄incorporation-companyincorporation · NEWINC
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Daniel Richard Burton Individual · British · DOB 06/1980 · age 46 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 17/10/2022 |
Mrs Amy Victoria Burton Individual · British · DOB 12/1988 · age 38 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 17/10/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Trade services · PE postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| AIRBRUSHED AESTHETICS LTD→ 12271922 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AJB SERVICING SOLUTIONS LIMITED→ 11021803 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| AKCUSTOMS LTD→ 13241212 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| AKS WEALTH MANAGEMENT LIMITED→ 10534881 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| AL ALLIANCE LTD→ 11020321 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ALBANY GARDEN SERVICES LTD→ 14015457 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| ALETHIA MEDIA LTD→ 07758670 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ALEX THE BARBER LTD→ 15837080 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALEXANDER & GREGG HAIR CO LIMITED→ 11922511 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| ALFRED POPPINS LTD→ 11419789 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ALGOCLEAR LIMITED→ 14333786 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ALI'S ANGELS LTD→ 13437304 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-10-17
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.
Registered office
7 Edwin Gardens
Bourne
PE10 9QN
England
Filing status
Accounts
Next due: 2027-07-31
Last made up to: 2025-10-31
Confirmation statement
Next due: 2026-10-30
Last: 2025-10-16
Officers (2 active · 0 resigned)
BURTON, Amy Victoria→
Activedirector · ~38y · appointed 2022-10-17
View their other companies + combined net worth →
BURTON, Daniel Richard→
Activedirector · ~46y · appointed 2022-10-17
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (7 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-27
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-21
accounts-with-accounts-type-micro-entity
accounts · AA
2023-11-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-24
incorporation-company
incorporation · NEWINC
2022-10-17