API HERO LTD
🌿Early-stageactive
14441978 · ltd · incorporated 2022-10-25
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2025
Net worth
£-2.23M
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: medium (69/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (5 active, 5 linked, 4 with DOB)
86
Ownership & PSC
No PSCs filed (unusual — worth investigating)
35
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £2,232,234
Key financials
2 years extracted from filed iXBRL accountsCash
£417k
Net Worth
-£2.2m
Current Assets
£665k
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Total assets | £298.1k | — |
| Current assets | £664.6k | — |
| Cash | £417.1k | — |
| Debtors | £247.5k | — |
| Net assets | £-2.23M | — |
| Average employees | — | 500 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 accounts
Last 90 days
2
filings
- • 1 accounts
- • 1 capital
Last 180 days
2
filings
- • 1 accounts
- • 1 capital
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
- 2026-06-20📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2026-04-21📄capital-allotment-sharescapital · SH01
- 2025-05-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-11-24📄capital-allotment-sharescapital · SH01
- 2022-12-13📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2022-10-25🏢Company incorporatedAs API HERO LTD
- 2022-10-25➕OAKWOOD CORPORATE SECRETARY LIMITED appointedcorporate-secretary
- 2022-10-25➕AITKEN, Matthew William Robert Rae appointeddirector
- 2022-10-25➕ALLAM, Eric Louis appointeddirector
- 2022-10-25➕PATEL, Daniel Kieran appointeddirector
- 2022-10-25➕RITCHIE, James appointeddirector
- 2022-10-25📄incorporation-companyincorporation · NEWINC
Owner dependency
40/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- -4 active directors: Broader management team in place — suggests transferable governance.
Succession & seller-readiness
30/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
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| APM INTERNATIONAL LTD→ 14991463 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| APOLLO TRADE LIMITED→ 03837528 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| APP CODE LIMITED→ 07507348 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
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| APPAIDE LIMITED→ 13873609 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| APPEALIA LIMITED→ 14162228 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| APPFIRE UK LIMITED→ 11597554 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| APPLEHEAD MEDIA LTD→ 06091026 · est 2007 · no financials extracted | — | — | — | — | 19y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-10-25
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development
Registered office
3rd Floor 1 Ashley Road
Altrincham
Cheshire
WA14 2DT
United Kingdom
Filing status
Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2026-11-07
Last: 2025-10-24
Officers (5 active · 0 resigned)
OAKWOOD CORPORATE SECRETARY LIMITED→
Activecorporate-secretary · appointed 2022-10-25
View their other companies + combined net worth →
AITKEN, Matthew William Robert Rae→
Activedirector · ~41y · appointed 2022-10-25
View their other companies + combined net worth →
ALLAM, Eric Louis→
Activedirector · ~43y · appointed 2022-10-25
View their other companies + combined net worth →
PATEL, Daniel Kieran→
Activedirector · ~39y · appointed 2022-10-25
View their other companies + combined net worth →
RITCHIE, James→
Activedirector · ~44y · appointed 2022-10-25
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (10 total)
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2026-06-20
capital-allotment-shares
capital · SH01
2026-04-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-11-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-04
capital-allotment-shares
capital · SH01
2023-11-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-06
change-account-reference-date-company-current-extended
accounts · AA01
2022-12-13
incorporation-company
incorporation · NEWINC
2022-10-25