ASH TREE INS BROKERS LIMITED
🌿Early-stageactive
14524043 · ltd · incorporated 2022-12-05
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: low (54/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
2
filings
- • 2 accounts
Last 180 days
8
filings
- • 2 accounts
- • 2 other
- • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
- 2026-03-21📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2026-03-21📄legacyaccounts · PARENT_ACC
- 2026-02-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2026-02-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-02-13📄change-person-director-company-with-change-dateofficers · CH01
- 2026-01-21📄legacyother · AGREEMENT2
- 2026-01-21📄legacyother · GUARANTEE2
- 2025-02-28📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2024-12-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-08-26📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2024-08-26📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-08-23📄second-filing-of-confirmation-statement-with-made-up-dateconfirmation-statement · RP04CS01
- 2024-08-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-03-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-03-27📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2023-12-04➕BAILEY-JONES, Roxanne Alison appointeddirector
- 2023-12-04📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-05-11📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-12-05🏢Company incorporatedAs ASH TREE INS BROKERS LIMITED
- 2022-12-05➕JONES, Thomas appointedsecretary
- 2022-12-05➕JONES, Thomas appointeddirector
- 2022-12-05📄incorporation-companyincorporation · NEWINC
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Group structure
Movo Ins Broker Holdings Limited holds 25-50% — a significant corporate investor but not a controlling parent.
🏛️significant stake
Movo Ins Broker Holdings Limited
Corporate parent · holds 25-50% shares
⬇
ASH TREE INS BROKERS LIMITED
This company · 14524043
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Movo Ins Broker Holdings Limited Corporate entity | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 14/08/2024 |
Thomas Jones Individual · British · DOB 07/1983 · age 43 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 05/12/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Financial services · BR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A2R FINCON TRADING & INVESTMENTS LIMITED→ 10394927 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ABSOLUTE RISK CONSULTING LTD→ 10928736 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ACROS CAPITAL MANAGEMENT LIMITED→ 15662695 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AKKERMAN LTD→ 16787529 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AL-EMAAN INVESTMENTS LIMITED→ 16225721 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ALTERNATIVE FINANCIAL SOLUTIONS LIMITED→ 07740629 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| AMASS HOLDINGS LTD→ 13128935 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| AMBER LANDSCAPING LTD→ 13568400 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ANDREW COPELAND INTERNATIONAL LIMITED→ 02203828 · est 1987 · no financials extracted | — | — | — | — | 38y | — | — |
| APOL LIMITED→ 09891021 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| ASAV LIMITED→ 15139768 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ASHTON GATE FINANCIAL LIMITED→ 06554036 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-12-05
Jurisdictionengland-wales
Primary SIC66220 — Activities of insurance agents and brokers
Registered office
Movo House
33 Green Lane
Chislehurst
Kent
BR7 6AG
United Kingdom
Filing status
Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2026-12-18
Last: 2025-12-04
Officers (3 active · 0 resigned)
Active
BAILEY-JONES, Roxanne Alison→
Activedirector · ~39y · appointed 2023-12-04
View their other companies + combined net worth →
JONES, Thomas→
Activedirector · ~43y · appointed 2022-12-05
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (21 total)
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2026-03-21
legacy
accounts · PARENT_ACC
2026-03-21
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2026-02-13
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-02-13
change-person-director-company-with-change-date
officers · CH01
2026-02-13
legacy
other · AGREEMENT2
2026-01-21
legacy
other · GUARANTEE2
2026-01-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-13
change-account-reference-date-company-current-extended
accounts · AA01
2025-02-28
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-09
confirmation-statement-with-updates
confirmation-statement · CS01
2024-12-04
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2024-08-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-08-26
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2024-08-23
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-14