ALTERED EGO LIMITED
- 47750Retail sale of cosmetic and toilet articles in specialised stores
- 47890SIC 47890
- 47910Retail sale via mail order houses or via Internet
Opportunity 70/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (75/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-06-30 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 accounts
Corporate timeline (12 events)Click to expand
- 2026-03-31📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-07-31📄change-account-reference-date-company-previous-extendedaccounts · AA01
- 2025-07-04📄change-person-director-company-with-change-dateofficers · CH01
- 2024-11-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-10-23📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-10-23📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-03-11📄change-person-director-company-with-change-dateofficers · CH01
- 2024-03-06📄gazette-filings-brought-up-to-dategazette · DISS40
- 2024-03-05📄gazette-notice-compulsorygazette · GAZ1
- 2022-12-12🏢Company incorporatedAs ALTERED EGO LIMITED
- 2022-12-12➕LOY, Mark Nicholas appointeddirector
- 2022-12-12📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Group structure
Idex Investments Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Idex Investments Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 12/12/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
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