4WARD SHOP LIMITED
💤Zombieactive
14554585 · ltd · incorporated 2022-12-22
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2025
Net worth
£2
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Other retail sale in non-specialised stores
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
15 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £2
Very low cash
Cash position: £0
Key financials
2 years extracted from filed iXBRL accountsCash
£0
Net Worth
£2
↑ 100% YoY
Current Assets
£2
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Total assets | £2 | £1 |
| Current assets | £2 | £0 |
| Cash | £0 | £0 |
| Debtors | £0 | £0 |
| Net assets | £2 | £1 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
4
filings
- • 1 accounts
- • 1 confirmation-statement
- • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
- 2026-04-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-12-09➖ERNEST, Roseannah Marie resigneddirector
- 2025-12-09📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-12-09📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-10-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-03-11📄change-person-director-company-with-change-dateofficers · CH01
- 2025-03-11📄change-person-director-company-with-change-dateofficers · CH01
- 2025-03-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-03-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-03-11📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-04-11✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2024-01-01📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-12-22🏢Company incorporatedAs 4WARD SHOP LIMITED
- 2022-12-22➕ERNEST, Daniel appointeddirector
- 2022-12-22➕ERNEST, Roseannah Marie appointeddirector
- 2022-12-22📄incorporation-companyincorporation · NEWINC
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Daniel Ernest Individual · British · DOB 02/1985 · age 41 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 22/12/2022 |
1 historic (ceased) PSC
- Mrs Roseannah Marie Ernestceased 01/11/2025· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Retail · OX postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 10SHOP LTD→ 16566820 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 1HYDE LTD→ 14499961 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 2001 PRODUCTS LTD→ 13987321 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| 3 FLAVOURS SEAFOOD LTD→ 15785572 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 360 DIGITAL MEDIA LTD→ 16388835 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AARONAAHRYA LIMITED→ 15899991 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ACHET TRADING LTD→ 16424570 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ACKERMAN & NIECE LIMITED→ 04392991 · est 2002 · no financials extracted | — | — | — | — | 24y | — | — |
| ACORN INTERNET LTD→ 05485473 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| ACQUA COIR LIMITED→ 11693859 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ACQUA PLANTS LIMITED→ 15369208 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ACQUA SYSTEMS LIMITED→ 11481103 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-12-22
Jurisdictionengland-wales
Primary SIC47190 — Other retail sale in non-specialised stores
Registered office
28 Hawksworth Close
Grove
Wantage
OX12 0NU
England
Filing status
Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2027-01-04
Last: 2025-12-21
Officers (1 active · 1 resigned)
ERNEST, Daniel→
Activedirector · ~41y · appointed 2022-12-22
View their other companies + combined net worth →
ERNEST, Roseannah Marie→
Resigneddirector · ~36y · appointed 2022-12-22 · resigned 2025-12-09
Click a director name to see their full track record across all companies.
Recent filings (15 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-04-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-04
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-12-09
termination-director-company-with-name-termination-date
officers · TM01
2025-12-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-10-21
change-person-director-company-with-change-date
officers · CH01
2025-03-11
change-person-director-company-with-change-date
officers · CH01
2025-03-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-03-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-03-11
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-03-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-05
certificate-change-of-name-company
change-of-name · CERTNM
2024-04-11
accounts-with-accounts-type-dormant
accounts · AA
2024-01-01
confirmation-statement-with-updates
confirmation-statement · CS01
2023-12-31
incorporation-company
incorporation · NEWINC
2022-12-22