ASSURE COACHING LIMITED
💤Zombieactive
14556235 · ltd · incorporated 2022-12-23
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£1.9k
book net assets
Opportunity
68/100
Strong
What this business does
Primary activity: Sports and recreation education
Sector: Education
Investor take
PursueAsset-holding vehicle. Reasonable fundamentals — worth a memo before deciding.
Opportunity 68/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (2 active, 7 linked, 4 with DOB)
81
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
Network not yet resolved
30
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
68/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Positive net assets
Net assets £1,883
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£2k
↑ 41% YoY
Current Assets
£4k
↑ 49% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £1.9k | £1.3k |
| Current assets | £4.2k | £2.8k |
| Net assets | £1.9k | £1.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
6
filings
- • 4 officers
- • 1 confirmation-statement
- • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (30 events)Click to expand
- 2026-02-18📄change-person-secretary-company-with-change-dateofficers · CH03
- 2026-02-17📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2026-02-17📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-02-17📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2026-02-12➕STEVENS, Carl appointedsecretary
- 2026-02-12➖COURT, Jack resignedsecretary
- 2026-02-02📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-01-29➖COURT, Jack Austin resigneddirector
- 2025-12-10📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-12-10📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-12-09📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2025-12-09📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-12-09📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-12-09📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-12-09📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2025-11-05📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-11-05📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-10-31➖BARRATT, James resignedsecretary
- 2025-10-31➕COURT, Jack appointedsecretary
- 2025-10-31➕COURT, Jack Austin appointeddirector
- 2025-09-25➖BARRATT, James resigneddirector
- 2025-09-25➖BARRATT, Rachel resigneddirector
- 2025-08-04📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-06-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-12-23🏢Company incorporatedAs ASSURE COACHING LIMITED
- 2022-12-23➕STEVENS, Carl appointeddirector
- 2022-12-23➕BARRATT, James appointedsecretary
- 2022-12-23➕BARRATT, James appointeddirector
- 2022-12-23➕BARRATT, Rachel appointeddirector
- 2022-12-23📄incorporation-companyincorporation · NEWINC
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 med ·5 director resignations in last 12 months
mediumMultiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: BARRATT, James resigned 2025-10-31; COURT, Jack resigned 2026-02-12; BARRATT, James resigned 2025-09-25
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Carl Stevens Individual · British · DOB 02/1990 · age 36 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 23/12/2022 |
3 historic (ceased) PSCs
- Mr Jack Austin Courtceased 12/02/2026· 75-100% shares · 75-100% voting · board control
- Mr Carl Stevensceased 31/10/2025· 25-50% shares · 25-50% voting
- Mr James Barrattceased 25/09/2025· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Education & training · GU postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A&M LEARNING LTD→ 13601393 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AMESBURY SCHOOL TRUST LIMITED→ 00984771 · est 1970 · no financials extracted | — | — | — | — | 55y | — | — |
| ARISTAR TRAINING & DEVELOPMENT LTD→ 10452414 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ASSURE EDUCATION & TRAINING LIMITED→ 11171405 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| ASTERON LTD→ 16672461 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ATHLETE PERFORMANCE LAB LIMITED→ 16352643 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AUNTY JULES LTD→ 14750173 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| AUTHENTIC PSYCHOLOGY LTD→ 14714443 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| AUTHORFY LTD→ 10431245 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| AWESTEM LIMITED→ 12510182 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| B4IFTAR LTD→ 12881282 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| BALANCED TUITION LIMITED→ 12171010 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-12-23
Jurisdictionengland-wales
Primary SIC85510 — Sports and recreation education
Registered office
3 Johnsons Barns
Waterworks Road
Petersfield
Hampshire
GU32 2BY
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-03-03
Last: 2026-02-17
Officers (2 active · 5 resigned)
Active
STEVENS, Carl→
Activedirector · ~36y · appointed 2022-12-23
View their other companies + combined net worth →
BARRATT, James→
Resignedsecretary · appointed 2022-12-23 · resigned 2025-10-31
COURT, Jack→
Resignedsecretary · appointed 2025-10-31 · resigned 2026-02-12
BARRATT, James→
Resigneddirector · ~41y · appointed 2022-12-23 · resigned 2025-09-25
BARRATT, Rachel→
Resigneddirector · ~37y · appointed 2022-12-23 · resigned 2025-09-25
COURT, Jack Austin→
Resigneddirector · ~32y · appointed 2025-10-31 · resigned 2026-01-29
Click a director name to see their full track record across all companies.
Recent filings (21 total)
change-person-secretary-company-with-change-date
officers · CH03
2026-02-18
confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-17
appoint-person-secretary-company-with-name-date
officers · AP03
2026-02-17
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-02-17
termination-secretary-company-with-name-termination-date
officers · TM02
2026-02-17
termination-director-company-with-name-termination-date
officers · TM01
2026-02-02
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-12-10
appoint-person-director-company-with-name-date
officers · AP01
2025-12-10
termination-secretary-company-with-name-termination-date
officers · TM02
2025-12-09
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-12-09
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-12-09
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-12-09
appoint-person-secretary-company-with-name-date
officers · AP03
2025-12-09
termination-director-company-with-name-termination-date
officers · TM01
2025-11-05
termination-director-company-with-name-termination-date
officers · TM01
2025-11-05