AAP SALES UK LTD

🌿Early-stageactive
14653719 · ltd · incorporated 2023-02-10
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
Why now
Window steady · low confidence
Stable recent picture — watch for any upcoming trigger event.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
Upgrade to see
Turnover
year to Feb 2025
Net worth
£15.3k
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £15,349
Net assets shrinking
Down £871 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
£60k
Net Worth
£15k
↓ 5.4% YoY
Current Assets
£204k
↑ 252% YoY
Current Liabilities
£0£41k£82k£123k£163k£204kFeb 2024Feb 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-02-282024-02-29
Total assets£15.7k£17.7k
Current assets£204.3k£58.1k
Cash£60.5k
Debtors£14.4k
Net assets£15.3k£16.2k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (9 events)Click to expand
  1. 2025-09-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-07-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-04-12
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  4. 2024-04-12
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  5. 2024-04-06
    PARASKEVA, Naomi appointed
    director
  6. 2024-02-27
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2023-02-10
    🏢
    Company incorporated
    As AAP SALES UK LTD
  8. 2023-02-10
    PARASKEVA, Panayiotis Andreas appointed
    director
  9. 2023-02-10
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Panayiotis Andreas Paraskeva
Individual · British · DOB 03/1991 · age 35
75100%
75–100%board control75-100% shares · 75-100% voting · board control10/02/2023
Naomi Paraskeva
Individual · British · DOB 04/1991 · age 35
sig. influencesignificant influence06/04/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2023-02-10
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

C/O Findlay Todd Accountants
Clervaux Terrace
Jarrow
NE32 5UP
England

Filing status

Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2027-04-26
Last: 2026-04-12

Officers (2 active · 0 resigned)

PARASKEVA, Naomi
director · ~35y · appointed 2024-04-06
View their other companies + combined net worth →
Active
PARASKEVA, Panayiotis Andreas
director · ~35y · appointed 2023-02-10
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (10 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-08
accounts-with-accounts-type-micro-entity
accounts · AA
2024-07-10
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-12
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-04-12
appoint-person-director-company-with-name-date
officers · AP01
2024-04-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-28
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-02-27
incorporation-company
incorporation · NEWINC
2023-02-10