ANALOGY PUBLIC RELATIONS LTD
Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £30.5k | £100 |
| Current assets | £70.3k | £3.0k |
| Net assets | £29.6k | £100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
- • 1 confirmation-statement
Corporate timeline (7 events)Click to expand
- 2025-08-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-08-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-04-11📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-04-12🏢Company incorporatedAs ANALOGY PUBLIC RELATIONS LTD
- 2023-04-12➕KOWALSKI, Katherine appointeddirector
- 2023-04-12➕MURRAY, Anna Louise appointeddirector
- 2023-04-12📄incorporation-companyincorporation · NEWINC
Owner dependency
Some founder dependency, but not acute. A structured handover period should cover most risk.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Anna Louise Murray Individual · British · DOB 05/1980 · age 46 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 12/04/2023 |
Mrs Katherine Kowalski Individual · British · DOB 06/1979 · age 47 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 12/04/2023 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
Click a director name to see their full track record across all companies.