ALLIANCE NOW UK LIMITED
🌿Early-stageactive
14828607 · private-limited-guarant-nsc · incorporated 2023-04-26
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
£869
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Activities of other membership organisations n.e.c.
Sector: Other service activities
Investor take
PursueAsset-holding vehicle with a 68-year-old founder — textbook succession opportunity.
Opportunity 76/100 (strong), bankability 70/100. Strong seller-intent signal (60/100, director aged 68). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (75/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
9 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £869
Net assets shrinking
Down £372 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£869
↓ 30% YoY
Current Assets
£1k
↑ 648% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £869 | £1.2k |
| Current assets | £1.2k | £166 |
| Net assets | £869 | £1.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
2
filings
- • 1 confirmation-statement
- • 1 dissolution
Last 90 days
4
filings
- • 2 dissolution
- • 1 confirmation-statement
- • 1 gazette
Last 180 days
5
filings
- • 2 dissolution
- • 1 confirmation-statement
- • 1 gazette
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
- 2026-07-16📄dissolution-voluntary-strike-off-suspendeddissolution · SOAS(A)
- 2026-06-16📄gazette-notice-voluntarygazette · GAZ1(A)
- 2026-06-06📄dissolution-application-strike-off-companydissolution · DS01
- 2026-02-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-03-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-04-26🏢Company incorporatedAs ALLIANCE NOW UK LIMITED
- 2023-04-26➕PATERSON, Allan Gibson appointedsecretary
- 2023-04-26➕CROSBIE, Elizabeth appointeddirector
- 2023-04-26➕MARTIN, Peter Gordon appointeddirector
- 2023-04-26📄incorporation-companyincorporation · NEWINC
Owner dependency
73/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 68 — succession pressure is live.
Succession & seller-readiness
56/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Elizabeth Crosbie Individual · British · DOB 10/1958 · age 68 | — | 75–100% | board control75-100% voting · board control | 26/04/2023 |
Mr Peter Gordon Martin Individual · British · DOB 02/1962 · age 64 | — | — | sig. influencesignificant influence | 26/04/2023 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| AHC LIMITED→ 15348053 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
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| ALL MATTER IN SPACE LTD→ 16617030 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALLDEBIRD LLP→ OC456011 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ALLGOOD INVEST LIMITED→ 16158803 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ALLIANCE OF MEDIA INDEPENDENTS LIMITED→ 16589813 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALLIMPEX INVEST LIMITED→ 16266176 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ALLIOTT GLOBAL ALLIANCE→ 03376647 · est 1997 · no financials extracted | — | — | — | — | 28y | — | — |
| ALLROUND SERVICES LTD→ 16532815 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALMERIA INTERNATIONAL LIMITED→ 15106587 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALOE PARIS LLP→ OC448711 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALOHA GAIA LLP→ OC443682 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeprivate-limited-guarant-nsc
Incorporated2023-04-26
Jurisdictionengland-wales
Primary SIC94990 — Activities of other membership organisations n.e.c.
Registered office
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-05-09
Last: 2026-04-25
Officers (3 active · 0 resigned)
PATERSON, Allan Gibson→
Activesecretary · appointed 2023-04-26
View their other companies + combined net worth →
CROSBIE, Elizabeth→
Activedirector · ~68y · appointed 2023-04-26
View their other companies + combined net worth →
MARTIN, Peter Gordon→
Activedirector · ~64y · appointed 2023-04-26
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (9 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-07-24
dissolution-voluntary-strike-off-suspended
dissolution · SOAS(A)
2026-07-16
gazette-notice-voluntary
gazette · GAZ1(A)
2026-06-16
dissolution-application-strike-off-company
dissolution · DS01
2026-06-06
accounts-with-accounts-type-micro-entity
accounts · AA
2026-02-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-28
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-10
incorporation-company
incorporation · NEWINC
2023-04-26