ADEXDIG LTD
🌿Early-stageactive
14858252 · ltd · incorporated 2023-05-10
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
£1.1k
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.
Opportunity 76/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (77/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 3 with DOB)
85
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
13 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £1,093
Net assets shrinking
Down £1,022 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£1k
↓ 48% YoY
Current Assets
£9k
↓ 33% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-05-31 | 2024-05-31 |
|---|---|---|
| Total assets | £8.9k | £12.1k |
| Current assets | £9.1k | £13.5k |
| Net assets | £1.1k | £2.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (15 events)Click to expand
- 2026-02-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-02-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-03-11📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2024-03-01➖RF SECRETARIES LIMITED resignedcorporate-secretary
- 2023-07-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-07-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-07-12📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-07-06📄capital-allotment-sharescapital · SH01
- 2023-05-11➕RF SECRETARIES LIMITED appointedcorporate-secretary
- 2023-05-11📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2023-05-10🏢Company incorporatedAs ADEXDIG LTD
- 2023-05-10➕BEAL, Philip John appointeddirector
- 2023-05-10➕FOREMAN, Steven Andrew appointeddirector
- 2023-05-10➕WALK, Christopher John appointeddirector
- 2023-05-10📄incorporation-companyincorporation · NEWINC
Owner dependency
65/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Founder age: Director aged approximately 68 — succession pressure is live.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Steven Andrew Foreman Individual · British · DOB 08/1967 · age 59 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 10/05/2023 |
Mr Robert Benedict Walk Individual · British · DOB 04/1967 · age 59 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 10/05/2023 |
1 historic (ceased) PSC
- Philip John Bealceased 20/06/2023· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2023-05-10
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies
Registered office
57-61 Charterhouse St
London
EC1M 6HA
United Kingdom
Filing status
Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-07-03
Last: 2026-06-19
Officers (3 active · 1 resigned)
BEAL, Philip John→
Activedirector · ~55y · appointed 2023-05-10
View their other companies + combined net worth →
FOREMAN, Steven Andrew→
Activedirector · ~59y · appointed 2023-05-10
View their other companies + combined net worth →
WALK, Christopher John→
Activedirector · ~68y · appointed 2023-05-10
View their other companies + combined net worth →
RF SECRETARIES LIMITED→
Resignedcorporate-secretary · appointed 2023-05-11 · resigned 2024-03-01
Click a director name to see their full track record across all companies.
Recent filings (13 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-30
accounts-with-accounts-type-micro-entity
accounts · AA
2026-02-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-19
accounts-with-accounts-type-micro-entity
accounts · AA
2025-02-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-02
termination-secretary-company-with-name-termination-date
officers · TM02
2024-03-11
confirmation-statement-with-updates
confirmation-statement · CS01
2023-07-12
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-07-12
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-07-12
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-07-12
capital-allotment-shares
capital · SH01
2023-07-06
appoint-corporate-secretary-company-with-name-date
officers · AP04
2023-05-11
incorporation-company
incorporation · NEWINC
2023-05-10