PRIVILLO LTD

⚰️Wound downdissolved
14977364 · ltd · incorporated 2023-07-03
Investment thesis
Company dissolved — not a live target.
Why interesting: Historical record only; useful for precedent research.
Why risky: Not transactable.
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
52/100
Worth a look
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 62012Business and domestic software development
  • 63110Data processing, hosting and related activities
Investor take
Pass (distressed without resilience)
Distressed unclear — structural issues outweigh the discount.

Opportunity 52/100 (worth a look), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Company dissolved. Company has been dissolved — it no longer legally exists. Any diligence here is historical only. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (58/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 3 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
4 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
52/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
20
Concerning — overdue filings or status flags present.
Acquirability
50
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (7 events)Click to expand
  1. 2024-10-15
    📄
    gazette-dissolved-voluntary
    gazette · GAZ2(A)
  2. 2024-10-15
    🏁
    Company dissolved
  3. 2024-07-30
    📄
    gazette-notice-voluntary
    gazette · GAZ1(A)
  4. 2024-07-18
    📄
    dissolution-application-strike-off-company
    dissolution · DS01
  5. 2023-07-03
    🏢
    Company incorporated
    As PRIVILLO LTD
  6. 2023-07-03
    PERRY, Benjamin appointed
    director
  7. 2023-07-03
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.9 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high ·
Company dissolved
high

Company has been dissolved — it no longer legally exists. Any diligence here is historical only.

Evidence: Dissolved on 2024-10-15

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Benjamin Perry
Individual · British · DOB 01/1978 · age 48
75100%
75–100%board control75-100% shares · 75-100% voting · board control03/07/2023

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Retail · SW postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
26 CASTLE LTD
11554401 · est 2018 · no financials extracted
7y
3RD TIME GLOBAL LIMITED
14138329 · est 2022 · no financials extracted
3y
7 FLOOR.1 LIMITED
15165060 · est 2023 · no financials extracted
2y
966 LTD
12876203 · est 2020 · no financials extracted
5y
AAROW LTD
13334877 · est 2021 · no financials extracted
5y
ABBEY ROAD FRAMING LTD
09117274 · est 2014 · no financials extracted
11y
ABELL & CO TRADING LTD
16106618 · est 2024 · no financials extracted
1y
ABG DIGITAL LTD
16237736 · est 2025 · no financials extracted
1y
ABG IMAGES (UK) LTD
13654299 · est 2021 · no financials extracted
4y
ABHAYA CAKES LIMITED
17050120 · est 2026 · no financials extracted
ABIHA SA LIMITED
14931598 · est 2023 · no financials extracted
2y
ABL SCENTS LTD.
11749230 · est 2019 · no financials extracted
7y
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusdissolved
Typeltd
Incorporated2023-07-03
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

Flat B
243 Queenstown Road
London
SW8 3NP
England

Filing status

Accounts
Next due:
Last made up to:
Confirmation statement
Next due:
Last:

Officers (0 active · 0 resigned)

PERRY, Benjamin
director · ~48y · appointed 2023-07-03
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (4 total)

gazette-dissolved-voluntary
gazette · GAZ2(A)
2024-10-15
gazette-notice-voluntary
gazette · GAZ1(A)
2024-07-30
dissolution-application-strike-off-company
dissolution · DS01
2024-07-18
incorporation-company
incorporation · NEWINC
2023-07-03