APPMONSTA LTD
🌿Early-stageactive
14978634 · ltd · incorporated 2023-07-04
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Other information technology service activities
Sector: Information & communication
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 75/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (1 active, 6 linked, 6 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
24 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | — | £222.5k |
| Current assets | — | £13.9k |
| Net assets | — | £222.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (34 events)Click to expand
- 2025-10-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2025-09-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-09-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-07-25📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-01📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-31➖PLANT, Byron resigneddirector
- 2025-03-20➕MARCELLA, Philip appointeddirector
- 2025-03-20📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-09-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-09-05📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2024-08-02📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-07-30➖PATEL, Kaushik resigneddirector
- 2024-04-30📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-04-26➖MITCHELL, Matthew resigneddirector
- 2023-10-18➖MARCELLA, Philip Paul resigneddirector
- 2023-10-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-10-17📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2023-10-13➕MITCHELL, Matthew appointeddirector
- 2023-10-13➕PATEL, Kaushik appointeddirector
- 2023-10-13➕PLANT, Byron appointeddirector
- 2023-10-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-10-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-10-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-10-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2023-10-06📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-10-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2023-10-06📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-10-05➖EGGLESTON, James Lewis resigneddirector
- 2023-10-05➕MARCELLA, Philip Paul appointeddirector
- 2023-10-05📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-10-05📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-07-04🏢Company incorporatedAs APPMONSTA LTD
- 2023-07-04➕EGGLESTON, James Lewis appointeddirector
- 2023-07-04📄incorporation-companyincorporation · NEWINC
Owner dependency
88/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
- +Young company: Only 2.9 years old — management layer unlikely to be developed.
Succession & seller-readiness
55/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Group structure
Mgcd Holdings Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Mgcd Holdings Ltd
Corporate parent · holds 75-100% shares · board control
⬇
APPMONSTA LTD
This company · 14978634
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mgcd Holdings Ltd Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/10/2023 |
2 historic (ceased) PSCs
- Mr Philip Paul Marcellaceased 06/10/2023· 75-100% shares · 75-100% voting · board control
- Mr James Lewis Egglestonceased 05/10/2023· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| 804 PAK LIMITED→ 16800846 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2023-07-04
Jurisdictionengland-wales
Primary SIC62090 — Other information technology service activities
Registered office
6th Floor 99 Gresham Street
London
EC2V 7NG
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-07-17
Last: 2025-07-03
Officers (1 active · 5 resigned)
MARCELLA, Philip→
Activedirector · ~62y · appointed 2025-03-20
View their other companies + combined net worth →
EGGLESTON, James Lewis→
Resigneddirector · ~46y · appointed 2023-07-04 · resigned 2023-10-05
MARCELLA, Philip Paul→
Resigneddirector · ~62y · appointed 2023-10-05 · resigned 2023-10-18
MITCHELL, Matthew→
Resigneddirector · ~44y · appointed 2023-10-13 · resigned 2024-04-26
PATEL, Kaushik→
Resigneddirector · ~45y · appointed 2023-10-13 · resigned 2024-07-30
PLANT, Byron→
Resigneddirector · ~52y · appointed 2023-10-13 · resigned 2025-03-31
Click a director name to see their full track record across all companies.
Recent filings (24 total)
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2025-10-03
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-30
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-09-29
change-person-director-company-with-change-date
officers · CH01
2025-07-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-15
termination-director-company-with-name-termination-date
officers · TM01
2025-04-01
appoint-person-director-company-with-name-date
officers · AP01
2025-03-20
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-30
change-account-reference-date-company-previous-shortened
accounts · AA01
2024-09-05
termination-director-company-with-name-termination-date
officers · TM01
2024-08-02
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-16
termination-director-company-with-name-termination-date
officers · TM01
2024-04-30
termination-director-company-with-name-termination-date
officers · TM01
2023-10-18
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2023-10-17
appoint-person-director-company-with-name-date
officers · AP01
2023-10-13