ACE AND ROSE LTD

🌿Early-stageactive
15040321 · ltd · incorporated 2023-07-31
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Jul 2025
Net worth
£40.0k
book net assets
Opportunity
69/100
Strong
🔔
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What this business does
Primary activity: Performing arts
Sector: Arts, entertainment & recreation
Investor take
Pursue
Asset-holding vehicle. Reasonable fundamentals — worth a memo before deciding.

Opportunity 69/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
20 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £39,966
Cash YoY
+234%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£19k
↑ 234% YoY
Net Worth
£40k
↑ 353% YoY
Current Assets
£20k
↓ 51% YoY
Current Liabilities
£0£8k£16k£24k£33k£41kJul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-07-312024-07-31
Total assets£40.0k£8.8k
Current assets£20.0k£40.8k
Cash£19.4k£5.8k
Debtors£600£35.0k
Net assets£40.0k£8.8k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
7
filings
  • 4 persons-with-significant-control
  • 2 officers
  • 1 address
Last 180 days
8
filings
  • 4 persons-with-significant-control
  • 2 officers
  • 2 address
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2026-04-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  2. 2026-04-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2026-04-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2026-04-13
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2026-03-31
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2026-03-31
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2026-03-31
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  8. 2026-02-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2025-09-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2025-01-21
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  11. 2025-01-21
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  12. 2024-11-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2024-10-21
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2024-10-21
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2024-10-21
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  16. 2024-08-27
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  17. 2023-07-31
    🏢
    Company incorporated
    As ACE AND ROSE LTD
  18. 2023-07-31
    SARSBY, Darren Elliot appointed
    director
  19. 2023-07-31
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.9 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Charlotte Rose Sarsby
Individual · British · DOB 12/1987 · age 39
2550%
25–50%board control25-50% shares · 25-50% voting · board control21/01/2025
Mr Darren Elliot Sarsby
Individual · British · DOB 12/1987 · age 39
2550%
25–50%board control25-50% shares · 25-50% voting · board control31/07/2023

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2023-07-31
Jurisdictionengland-wales
Primary SIC90010 — Performing arts

Registered office

C/O Xeinadin South Essex Ltd The Rivendell Centre
White Horse Lane
Maldon
CM9 5QP
England

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-12-01
Last: 2025-11-17

Officers (1 active · 0 resigned)

SARSBY, Darren Elliot
director · ~39y · appointed 2023-07-31
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (20 total)

change-person-director-company-with-change-date
officers · CH01
2026-04-23
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-04-23
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-04-23
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-04-13
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-31
change-person-director-company-with-change-date
officers · CH01
2026-03-31
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-31
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-02-09
confirmation-statement-with-updates
confirmation-statement · CS01
2025-11-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-05
confirmation-statement-with-updates
confirmation-statement · CS01
2025-01-21
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-01-21
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-01-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-11-20
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-10-21