ANITA WILLOUGHBY AESTHETICS LTD

🌿Early-stageactive
15064546 · ltd · incorporated 2023-08-11
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Aug 2024
Net worth
£1
book net assets
Opportunity
60/100
Worth a look
🔔
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What this business does
Primary activity: Other human health activities
Sector: Human health & social work
ALSO REGISTERED FOR
  • 96020Hairdressing and other beauty treatment
Investor take
Special-situation opportunity
Distressed healthcare with salvageable qualities — special-situations priority.

Opportunity 60/100 (worth a look), bankability 50/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: strategic trade sale (40/100).

Data confidence

Overall: medium (70/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
12 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
60/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
45
Concerning — overdue filings or status flags present.
Acquirability
50
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £1

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
£1
Current Assets
£1
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2024-08-31
Total assets£1
Current assets£1
Net assets£1

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
  1. 2025-09-16
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  2. 2025-09-16
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  3. 2025-04-30
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  4. 2025-03-17
    METCALFE, Jonathan David resigned
    director
  5. 2025-03-17
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  6. 2025-03-17
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  7. 2025-03-13
    WILLOUGHBY, Anita appointed
    director
  8. 2024-10-04
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  9. 2024-10-04
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  10. 2024-10-04
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  11. 2024-10-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  12. 2024-08-01
    METCALFE, Jonathan David appointed
    director
  13. 2024-08-01
    WILLOUGHBY, Anita resigned
    director
  14. 2023-08-11
    🏢
    Company incorporated
    As ANITA WILLOUGHBY AESTHETICS LTD
  15. 2023-08-11
    WILLOUGHBY, Anita appointed
    director
  16. 2023-08-11
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

95/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder name in company name: Company name contains director surname "WILLOUGHBY" — strong identity link between founder and business.
  • +Young company: Only 2.9 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high ·
Accounts overdue
high

Statutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.

Evidence: Next due: 2026-05-31

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Anita Willoughby
Individual · British · DOB 10/1970 · age 56
75100%
75–100%board control75-100% shares · 75-100% voting · board control17/03/2025
2 historic (ceased) PSCs
  • Mr Jonathan David Metcalfeceased 17/03/2025· 75-100% shares
  • Anita Willoughbyceased 01/08/2024· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

10 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2023-08-11
Jurisdictionengland-wales
Primary SIC86900 — Other human health activities

Registered office

1 Top Farm Court
Top Street
Doncaster
South Yorkshire
DN10 6TF
England

Filing status

Accounts
Next due: 2026-05-31OVERDUE
Last made up to: 2024-08-31
Confirmation statement
Next due: 2026-08-24
Last: 2025-08-10

Officers (1 active · 2 resigned)

WILLOUGHBY, Anita
director · ~56y · appointed 2025-03-13
View their other companies + combined net worth →
Active
METCALFE, Jonathan David
director · ~55y · appointed 2024-08-01 · resigned 2025-03-17
Resigned
WILLOUGHBY, Anita
director · ~56y · appointed 2023-08-11 · resigned 2024-08-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (12 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-09-16
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-09-16
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-09-16
accounts-with-accounts-type-dormant
accounts · AA
2025-04-30
termination-director-company-with-name-termination-date
officers · TM01
2025-03-17
appoint-person-director-company-with-name-date
officers · AP01
2025-03-17
confirmation-statement-with-updates
confirmation-statement · CS01
2024-10-04
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-10-04
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-10-04
termination-director-company-with-name-termination-date
officers · TM01
2024-10-04
appoint-person-director-company-with-name-date
officers · AP01
2024-10-04
incorporation-company
incorporation · NEWINC
2023-08-11