APPS GROUP LIMITED

🌿Early-stageactive
15088896 · ltd · incorporated 2023-08-22
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
77/100
Strong
🔔
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What this business does
Primary activity: Activities of other holding companies n.e.c.
Sector: Financial & insurance
Investor take
Pursue
Asset-holding vehicle. Family succession underway — not a classic acquisition target.

Opportunity 77/100 (strong), bankability 75/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

🏦

Refinance opportunity

2 live charges · oldest 0.2y

50/100
clean up first

Refinance viable after a tidy-up — address the highlighted items first.

  • · Newest facility, 0.2 years old — likely still in initial term.
  • · Single lender — cleanest path to refinance.
  • · Legal-friction score 15/100 — clean.

Data confidence

Overall: medium (62/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
3 officers (3 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
16 connected companies via shared directors
90
Filing history
20 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • 2 mortgage
Last 180 days
2
filings
  • 2 mortgage
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2026-06-05
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  2. 2026-06-05
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  3. 2026-05-22
    🔒
    Charge registered #2
    Lender: Gfs 1 LTD
  4. 2026-05-22
    🔒
    Charge registered #1
    Lender: Gfs 1 LTD
  5. 2025-12-10
    TODD, Dudley Melville appointed
    director
  6. 2025-12-10
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  7. 2025-12-10
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  8. 2025-12-10
    📄
    capital-allotment-shares
    capital · SH01
  9. 2025-03-07
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  10. 2025-03-07
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2025-01-23
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  12. 2025-01-22
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  13. 2025-01-08
    📄
    capital-allotment-shares
    capital · SH01
  14. 2024-12-19
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  15. 2024-12-19
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  16. 2024-10-14
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  17. 2024-10-14
    📄
    change-person-director-company-with-change-date
    officers · CH01
  18. 2023-08-22
    🏢
    Company incorporated
    As APPS GROUP LIMITED
  19. 2023-08-22
    GOSLING, James Ross appointed
    director
  20. 2023-08-22
    GOSLING, Vincent Graham appointed
    director
  21. 2023-08-22
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

78/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Founder age: Director aged approximately 67 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +Young company: Only 2.9 years old — management layer unlikely to be developed.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr James Ross Gosling
Individual · British · DOB 09/1984 · age 42
2550%
25–50%25-50% shares · 25-50% voting05/03/2025
Mr Vincent Graham Gosling
Individual · British · DOB 09/1959 · age 67
2550%
25–50%board control25-50% shares · 25-50% voting · board control22/08/2023
1 historic (ceased) PSC
  • Mr James Ross Goslingceased 19/12/2024· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2023-08-22
Jurisdictionengland-wales
Primary SIC64209 — Activities of other holding companies n.e.c.

Registered office

Norfolk House
4 Station Road
St. Ives
Cambridgeshire
PE27 5AF
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-02-02
Last: 2026-01-19

Officers (3 active · 0 resigned)

GOSLING, James Ross
director · ~42y · appointed 2023-08-22
View their other companies + combined net worth →
Active
GOSLING, Vincent Graham
director · ~67y · appointed 2023-08-22
View their other companies + combined net worth →
Active
TODD, Dudley Melville
director · ~57y · appointed 2025-12-10
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Mortgages & charges

2
Total charges
2
Outstanding
1
Active lenders
Status:Lender:2 of 2 shown
TypeProperties
outstanding
Gfs 1
Gfs 1 LTD
A registered charge1 property22/05/2026
outstanding
Gfs 1
Gfs 1 LTD
A registered charge22/05/2026
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (20 total)

mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2026-06-05
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2026-06-05
confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-19
appoint-person-director-company-with-name-date
officers · AP01
2025-12-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-12-10
capital-allotment-shares
capital · SH01
2025-12-10
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-12
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-03-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-03-07
accounts-with-accounts-type-dormant
accounts · AA
2025-01-23
change-account-reference-date-company-previous-extended
accounts · AA01
2025-01-22
confirmation-statement-with-updates
confirmation-statement · CS01
2025-01-09
capital-allotment-shares
capital · SH01
2025-01-08
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-12-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-12-19