DESIGN OF DESSERT LIMITED

🌿Early-stageactive
15104460 · ltd · incorporated 2023-08-30
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Jul 2025
Net worth
£7.5k
book net assets
Opportunity
69/100
Strong
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What this business does
Primary activity: Manufacture of bread; manufacture of fresh pastry goods and cakes
Sector: Manufacturing
ALSO REGISTERED FOR
  • 56210Event catering activities
Investor take
Pursue
Asset-holding vehicle. Reasonable fundamentals — worth a memo before deciding.

Opportunity 69/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
12 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £7,517
Net assets shrinking
Down £97 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£8k
↓ 1.3% YoY
Current Assets
£3k
↑ 149100% YoY
Current Liabilities
£0£2k£3k£5k£6k£8kJul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-07-312024-07-31
Total assets£7.5k£7.6k
Current assets£3.0k£2
Net assets£7.5k£7.6k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2026-04-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-09-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2025-04-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2024-11-06
    DEMIR, Seyit appointed
    director
  5. 2024-11-06
    MAZI, Zeynep resigned
    director
  6. 2024-11-06
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  7. 2024-11-06
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  8. 2024-08-26
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  9. 2024-08-14
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2024-07-22
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2024-07-19
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  12. 2023-08-30
    🏢
    Company incorporated
    As DESIGN OF DESSERT LIMITED
  13. 2023-08-30
    MAZI, Zeynep appointed
    director
  14. 2023-08-30
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.8 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Ms Irem Durul
Individual · Turkish · DOB 02/1997 · age 29
75100%
75–100%board control75-100% shares · 75-100% voting · board control30/08/2023

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2023-08-30
Jurisdictionengland-wales
Primary SIC10710 — Manufacture of bread; manufacture of fresh pastry goods and cakes

Registered office

22a Stone Street
Dudley
DY1 1NJ
England

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-09-12
Last: 2025-08-29

Officers (1 active · 1 resigned)

DEMIR, Seyit
director · ~46y · appointed 2024-11-06
View their other companies + combined net worth →
Active
MAZI, Zeynep
director · ~29y · appointed 2023-08-30 · resigned 2024-11-06
Resigned

Click a director name to see their full track record across all companies.

Recent filings (12 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-18
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-09-04
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-24
appoint-person-director-company-with-name-date
officers · AP01
2024-11-06
termination-director-company-with-name-termination-date
officers · TM01
2024-11-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-16
change-account-reference-date-company-previous-shortened
accounts · AA01
2024-08-26
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-08-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-22
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-19
incorporation-company
incorporation · NEWINC
2023-08-30