AFFINITY PROMOTIONS & EVENTS LTD
Opportunity 70/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £1.9k | £2.1k |
| Current assets | £5.3k | £2.9k |
| Net assets | £1.6k | £2.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
Corporate timeline (6 events)Click to expand
- 2025-12-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-12-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-10-10📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2023-10-06🏢Company incorporatedAs AFFINITY PROMOTIONS & EVENTS LTD
- 2023-10-06➕NEWELL, Chelsea Marion appointeddirector
- 2023-10-06📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Young company: Only 2.6 years old — management layer unlikely to be developed.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Miss Chelsea Marion Newell Individual · British · DOB 08/1993 · age 33 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/10/2023 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Leisure & entertainment · NG postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 2026 PR3 SZL (INVESTCO) LIMITED→ 16827691 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 2747 MIDDLEWAY PARK BURTON ON TRENT (LEASECO) LIMITED→ 12823926 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 3927 COAL RD SEACROFT LDS (LEASECO) LIMITED→ 15874961 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| A & D JOHNSON LIMITED→ 04778147 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| A.D. KEYS MUSIC LTD→ 15731799 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| A&H SPORTS LIMITED→ 08336480 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| A1 PADEL LTD→ 16661530 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ACACIA CENTRE LIMITED→ 07178885 · est 2010 · no financials extracted | — | — | — | — | 16y | — | — |
| ACADEMY OF DANCE RAH LTD→ 15120538 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVENTUREVENTURE LTD→ 14073212 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AFC MANSFIELD LIMITED→ 08091272 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| AFRICAN CORNER NOTTS CIC→ 13086470 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.