AMG BUSINESS COACHING LTD

🌿Early-stageactive
15200532 · ltd · incorporated 2023-10-10
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Oct 2024
Net worth
£10
book net assets
Opportunity
69/100
Strong
🔔
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Asset-holding vehicle. Reasonable fundamentals — worth a memo before deciding.

Opportunity 69/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (70/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £10

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
£10
Current Assets
£7k
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2024-10-31
Total assets£10
Current assets£7.1k
Net assets£10

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
  1. 2025-10-17
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  2. 2025-07-05
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2025-04-07
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2024-10-17
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2024-09-26
    📍
    default-companies-house-service-address-applied-psc
    address · RP10
  6. 2024-09-26
    📍
    default-companies-house-service-address-applied-officer
    address · RP09
  7. 2024-05-30
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2023-10-10
    🏢
    Company incorporated
    As AMG BUSINESS COACHING LTD
  9. 2023-10-10
    GWILLIAM, Anne Marie appointed
    director
  10. 2023-10-10
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.8 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Miss Anne Marie Gwilliam
Individual · British · DOB 02/1979 · age 47
75100%
75–100%board control75-100% shares · 75-100% voting · board control10/10/2023

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2023-10-10
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

2 Mountbatten Close
Bury
BL9 8PU
England

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2026-10-23
Last: 2025-10-09

Officers (1 active · 0 resigned)

GWILLIAM, Anne Marie
director · ~47y · appointed 2023-10-10
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (10 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-10-23
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-10-17
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-04-07
confirmation-statement-with-updates
confirmation-statement · CS01
2024-10-17
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-10-17
default-companies-house-service-address-applied-psc
address · RP10
2024-09-26
default-companies-house-service-address-applied-officer
address · RP09
2024-09-26
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-05-30
incorporation-company
incorporation · NEWINC
2023-10-10