AW CONFECTIONERY HOLDINGS LTD
🌿Early-stageactive
15209084 · ltd · incorporated 2023-10-13
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
£709.9k
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: SIC 10821
Sector: Manufacturing
ALSO REGISTERED FOR
- 10822SIC 10822
- 46360Wholesale of sugar and chocolate and sugar confectionery
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.
Opportunity 76/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 3 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
8 connected companies via shared directors
69
Filing history
20 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £709,943
Key financials
2 years extracted from filed iXBRL accountsCash
£100k
Net Worth
£710k
Current Assets
£810k
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £809.9k | — |
| Current assets | £809.9k | — |
| Cash | £100.5k | — |
| Debtors | £709.5k | — |
| Net assets | £709.9k | — |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
- 2026-02-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-10-10📄change-person-director-company-with-change-dateofficers · CH01
- 2025-10-10📄change-person-director-company-with-change-dateofficers · CH01
- 2025-10-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-10-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-10-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-07-09📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2025-06-30📄change-account-reference-date-company-previous-extendedaccounts · AA01
- 2024-06-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-05-08📄memorandum-articlesincorporation · MA
- 2024-05-08📄resolutionresolution · RESOLUTIONS
- 2024-05-03📄capital-allotment-sharescapital · SH01
- 2024-03-27📄memorandum-articlesincorporation · MA
- 2024-03-27📄resolutionresolution · RESOLUTIONS
- 2024-03-22📄capital-allotment-sharescapital · SH01
- 2024-03-21📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-03-19➕HOBHOUSE, William Arthur appointeddirector
- 2023-11-21📄capital-alter-shares-subdivisioncapital · SH02
- 2023-10-13🏢Company incorporatedAs AW CONFECTIONERY HOLDINGS LTD
- 2023-10-13➕CRONE, Alice Pamela appointeddirector
- 2023-10-13➕CRONE, William Charles Highmore appointeddirector
- 2023-10-13📄incorporation-companyincorporation · NEWINC
Owner dependency
78/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Founder age: Director aged approximately 70 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +Young company: Only 2.6 years old — management layer unlikely to be developed.
Succession & seller-readiness
60/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr William Charles Highmore Crone Individual · British · DOB 04/1989 · age 37 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 13/10/2023 |
Mrs Alice Pamela Crone Individual · British · DOB 04/1991 · age 35 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 13/10/2023 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Food & drink · BN postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 30 SUPERFOODS LTD→ 15886175 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ABYSS BREWING LTD→ 10414386 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ADAMS CLINICAL NUTRITION LTD→ 15883920 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AHMADI FOOD LIMITED→ 08629898 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| ALBOURNE WINERY LIMITED→ 07308272 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| ALCHYMIS LTD→ 16657893 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ARROWTOWN DRINKS LIMITED→ 12341037 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ARUNDEL BREWERY LIMITED→ 02765832 · est 1992 · no financials extracted | — | — | — | — | 33y | — | — |
| AUTHENTIC BREW LIMITED→ 16128013 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AW CONFECTIONERY OPCO LTD→ 15430575 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| BAGEL PALACE LTD→ 11002314 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| BAKED: CAKE WITH A CAUSE C.I.C.→ 08762369 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2023-10-13
Jurisdictionengland-wales
Primary SIC10821 — SIC 10821
Registered office
28 Holland Road
Hove
East Sussex
BN3 1JJ
England
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-10-22
Last: 2025-10-08
Officers (3 active · 0 resigned)
CRONE, Alice Pamela→
Activedirector · ~35y · appointed 2023-10-13
View their other companies + combined net worth →
CRONE, William Charles Highmore→
Activedirector · ~37y · appointed 2023-10-13
View their other companies + combined net worth →
HOBHOUSE, William Arthur→
Activedirector · ~70y · appointed 2024-03-19
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (20 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-02-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-10
change-person-director-company-with-change-date
officers · CH01
2025-10-10
change-person-director-company-with-change-date
officers · CH01
2025-10-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-10-07
change-account-reference-date-company-current-shortened
accounts · AA01
2025-07-09
change-account-reference-date-company-previous-extended
accounts · AA01
2025-06-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-10-08
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-06-29
memorandum-articles
incorporation · MA
2024-05-08
resolution
resolution · RESOLUTIONS
2024-05-08
capital-allotment-shares
capital · SH01
2024-05-03
memorandum-articles
incorporation · MA
2024-03-27