ACTIFIRE LIMITED
🌿Early-stageactive
15225304 · ltd · incorporated 2023-10-20
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2024
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: SIC 84250
Sector: Public administration
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (70/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
1 year extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-10-31 |
|---|---|
| Average employees | -200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
- 2025-09-06➕PERCIVAL, Kieran Ray appointeddirector
- 2025-09-06➖DIXON, Shannon resigneddirector
- 2025-09-06📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-09-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-09-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-09-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-09-06📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-07-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-02-23📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-10-20🏢Company incorporatedAs ACTIFIRE LIMITED
- 2023-10-20➕ARMSON, Sarah Jane appointeddirector
- 2023-10-20➕DIXON, Shannon appointeddirector
- 2023-10-20📄incorporation-companyincorporation · NEWINC
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Young company: Only 2.6 years old — management layer unlikely to be developed.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Kieran Percival Individual · English · DOB 07/1995 · age 31 | 25–50% | 25–50% | 25-50% shares · 25-50% voting · firm interest | 06/09/2025 |
Mrs Sarah Jane Armson Individual · British · DOB 12/1982 · age 44 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 20/10/2023 |
1 historic (ceased) PSC
- Miss Shannon Dixonceased 06/09/2025· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
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| AARON BLACK FUNERAL DIRECTORS LIMITED→ 06449681 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
| AARON SAMUEL BROOKING LTD→ 15368208 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ABSOLUTE HEALTHCARE WEST MIDLANDS LIMITED→ 11297716 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| ACCOUNTAX HELP CENTRE LIMITED→ 07704283 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ACCOUNTING VALUE SOLUTIONS LIMITED→ 11238381 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| ACKROYD PROPERTY LIMITED→ 08375874 · est 2013 · no financials extracted | — | — | — | — | 13y | — | — |
| ACTION 4 CONSTRUCTION TRAINING LTD→ 17003160 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2023-10-20
Jurisdictionengland-wales
Primary SIC84250 — SIC 84250
Registered office
54 Unit 1
54 Dalestorth Street
Sutton In Ashfield
Notts
NG17 4EX
England
Filing status
Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2026-11-02
Last: 2025-10-19
Officers (2 active · 1 resigned)
ARMSON, Sarah Jane→
Activedirector · ~44y · appointed 2023-10-20
View their other companies + combined net worth →
PERCIVAL, Kieran Ray→
Activedirector · ~31y · appointed 2025-09-06
View their other companies + combined net worth →
DIXON, Shannon→
Resigneddirector · ~32y · appointed 2023-10-20 · resigned 2025-09-06
Click a director name to see their full track record across all companies.
Recent filings (10 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2025-10-27
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-09-06
appoint-person-director-company-with-name-date
officers · AP01
2025-09-06
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-09-06
termination-director-company-with-name-termination-date
officers · TM01
2025-09-06
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-09-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-02
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-02-23
incorporation-company
incorporation · NEWINC
2023-10-20