ASSET TAG LIMITED
🌿Early-stageactive
15340855 · ltd · incorporated 2023-12-09
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Security systems service activities
Sector: Administrative & support services
Investor take
PursueActive trading company with a 70-year-old founder — textbook succession opportunity.
Opportunity 75/100 (strong), bankability 70/100. Strong seller-intent signal (60/100, director aged 70). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: low (54/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 3 with DOB)
85
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
11 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
1
filing
- • 1 accounts
Last 90 days
2
filings
- • 1 accounts
- • 1 persons-with-significant-control
Last 180 days
4
filings
- • 1 accounts
- • 1 persons-with-significant-control
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
- 2026-07-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2026-05-27📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-02-28➖KENT, Martin James resigneddirector
- 2026-02-28📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-08-07📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-06-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-06-05📄change-account-reference-date-company-previous-extendedaccounts · AA01
- 2024-03-14📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-03-12➕KENT, Martin James appointeddirector
- 2023-12-09🏢Company incorporatedAs ASSET TAG LIMITED
- 2023-12-09➕FITCH GOODWIN, Garry John appointedsecretary
- 2023-12-09➕FITCH GOODWIN, Garry John appointeddirector
- 2023-12-09➕FITCH GOODWIN, Penny Jane appointeddirector
- 2023-12-09📄incorporation-companyincorporation · NEWINC
Owner dependency
86/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 70 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +Young company: Only 2.6 years old — management layer unlikely to be developed.
Succession & seller-readiness
66/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Penny Jane Fitch Goodwin Individual · British · DOB 03/1965 · age 61 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 09/12/2023 |
Mr Garry John Fitch Goodwin Individual · British · DOB 05/1956 · age 70 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 09/12/2023 |
1 historic (ceased) PSC
- Mr Garry John Fitch-Goodwinceased 01/05/2026· significant influence · trust interest · firm interest
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| ARROW LIFTS LIMITED→ 03872362 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| ASCS (CORNWALL) LIMITED→ 10395412 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
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| ATJ SECURITY LTD→ 16100560 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2023-12-09
Jurisdictionengland-wales
Primary SIC80200 — Security systems service activities
Registered office
Fernely
Common Moor
Liskeard
PL14 6EP
England
Filing status
Accounts
Next due: 2027-12-31
Last made up to: 2026-03-31
Confirmation statement
Next due: 2027-03-14
Last: 2026-02-28
Officers (3 active · 1 resigned)
FITCH GOODWIN, Garry John→
Activesecretary · appointed 2023-12-09
View their other companies + combined net worth →
FITCH GOODWIN, Garry John→
Activedirector · ~70y · appointed 2023-12-09
View their other companies + combined net worth →
FITCH GOODWIN, Penny Jane→
Activedirector · ~61y · appointed 2023-12-09
View their other companies + combined net worth →
KENT, Martin James→
Resigneddirector · ~59y · appointed 2024-03-12 · resigned 2026-02-28
Click a director name to see their full track record across all companies.
Recent filings (11 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-07-02
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-05-27
confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-28
termination-director-company-with-name-termination-date
officers · TM01
2026-02-28
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-08-07
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-26
change-account-reference-date-company-previous-extended
accounts · AA01
2025-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-01
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-14
appoint-person-director-company-with-name-date
officers · AP01
2024-03-14
incorporation-company
incorporation · NEWINC
2023-12-09