AJS INTERACTIVE LTD

🌿Early-stageactive
15405271 · ltd · incorporated 2024-01-11
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
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Turnover
year to Apr 2025
Net worth
£43.1k
book net assets
Opportunity
70/100
Strong
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What this business does
Primary activity: Licenced restaurants
Sector: Accommodation & food service
ALSO REGISTERED FOR
  • 56302Public houses and bars
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.

Opportunity 70/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
7 connected companies via shared directors
66
Filing history
11 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £43,120

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£43k
Current Assets
£27k
Current Liabilities
£0£9k£17k£26k£34k£43kApr 2024Apr 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-04-302024-04-30
Total assets£43.0k
Current assets£27.4k
Net assets£43.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • 1 confirmation-statement
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (11 events)Click to expand
  1. 2025-11-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-08-06
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  3. 2025-08-05
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  4. 2025-07-30
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2025-03-03
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  6. 2024-09-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2024-09-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2024-01-11
    🏢
    Company incorporated
    As AJS INTERACTIVE LTD
  9. 2024-01-11
    SHARMA, Sarah Jayne appointed
    director
  10. 2024-01-11
    SHARMA, Varun Kumar appointed
    director
  11. 2024-01-11
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

71/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +Young company: Only 2.5 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Varun Kumar Sharma
Individual · British · DOB 08/1987 · age 39
5075%
50–75%board control50-75% shares · 50-75% voting · board control11/01/2024
Mrs Sarah Jayne Sharma
Individual · British · DOB 09/1984 · age 42
2550%
25–50%25-50% shares · 25-50% voting11/01/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2024-01-11
Jurisdictionengland-wales
Primary SIC56101 — Licenced restaurants

Registered office

Unit 9 Pescod Square Shopping Centre
4 Pescod Square
Boston
Lincolnshire
PE21 6QX
England

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-07-16
Last: 2026-07-02

Officers (2 active · 0 resigned)

SHARMA, Sarah Jayne
director · ~42y · appointed 2024-01-11
View their other companies + combined net worth →
Active
SHARMA, Varun Kumar
director · ~39y · appointed 2024-01-11
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (11 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-07-21
accounts-with-accounts-type-micro-entity
accounts · AA
2025-11-29
gazette-filings-brought-up-to-date
gazette · DISS40
2025-08-06
gazette-notice-compulsory
gazette · GAZ1
2025-08-05
accounts-with-accounts-type-dormant
accounts · AA
2025-07-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-30
change-account-reference-date-company-previous-shortened
accounts · AA01
2025-03-03
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-09-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-09-04
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-02
incorporation-company
incorporation · NEWINC
2024-01-11