ADDED GENIUS LIMITED

🌿Early-stageactive
15435624 · ltd · incorporated 2024-01-23
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
70/100
Strong
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 70/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: low (54/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
5 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (5 events)Click to expand
  1. 2025-10-08
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-07-24
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  3. 2024-01-23
    🏢
    Company incorporated
    As ADDED GENIUS LIMITED
  4. 2024-01-23
    BRADLEY, Duncan James appointed
    director
  5. 2024-01-23
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.5 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Duncan James Bradley
Individual · British · DOB 05/1975 · age 51
2550%
25–50%board control25-50% shares · 25-50% voting · board control23/01/2024
Mrs Rachel Louise Bradley
Individual · British · DOB 01/1977 · age 49
2550%
25–50%25-50% shares · 25-50% voting23/01/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

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Company details

Statusactive
Typeltd
Incorporated2024-01-23
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

Alloways Cranleigh Road
Ewhurst
Cranleigh
GU6 7RJ
England

Filing status

Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2027-02-05
Last: 2026-01-22

Officers (1 active · 0 resigned)

BRADLEY, Duncan James
director · ~51y · appointed 2024-01-23
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (5 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-23
accounts-with-accounts-type-dormant
accounts · AA
2025-10-08
change-account-reference-date-company-previous-shortened
accounts · AA01
2025-07-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-24
incorporation-company
incorporation · NEWINC
2024-01-23