AFFINITY MERCHANDISING LIMITED
Opportunity 50/100 (worth a look), bankability 40/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: share sale to pe / searcher (38/100). Current lenders should be on monthly review.
Data confidence
Overall: low (54/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Mixed signal. Worth opening the full target workup before deciding to pursue.
Recent activity
- • 1 gazette
- • 1 gazette
Corporate timeline (7 events)Click to expand
- 2026-04-14📄gazette-notice-compulsorygazette · GAZ1
- 2025-10-24📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-09-26📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-09-16📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-02-10🏢Company incorporatedAs AFFINITY MERCHANDISING LIMITED
- 2024-02-10➕MUSTAFA, Muhammad appointeddirector
- 2024-02-10📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Young company: Only 2.4 years old — management layer unlikely to be developed.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
2 high · 1 lowStatutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.
Evidence: Next due: 2026-02-10
Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.
Evidence: Next due: 2026-02-23
Multiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Muhammad Mustafa Individual · Pakistani · DOB 05/1998 · age 28 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 10/02/2024 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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11 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
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Filing status
Officers (1 active · 0 resigned)
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