ASG FINANCE LIMITED
Opportunity 73/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: medium (74/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-02-28 |
|---|---|
| Total assets | £-336.7k |
| Cash | £533 |
| Net assets | £-336.7k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
Corporate timeline (9 events)Click to expand
- 2025-11-25➕SHAW, Martin appointeddirector
- 2025-11-25📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-11-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-07-29✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2024-02-21🏢Company incorporatedAs ASG FINANCE LIMITED
- 2024-02-21➕CUNDALL, Anthony William Jude appointeddirector
- 2024-02-21➕DAVIES, Stewart appointeddirector
- 2024-02-21➕PARLETT, Rachel May appointeddirector
- 2024-02-21📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- -4 active directors: Broader management team in place — suggests transferable governance.
- +Founder age: Director aged approximately 75 — succession pressure is live.
- +Young company: Only 2.4 years old — management layer unlikely to be developed.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 70+: Senior director is approximately 75 years old. Natural succession window is now.
Red flags
1 med ·Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.
Evidence: 2025-07-29: certificate-change-of-name-company
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Anthony Cundall Individual · British · DOB 01/1979 · age 47 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 21/02/2024 |
Stewart Davies Individual · British · DOB 06/1951 · age 75 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 21/02/2024 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Financial services · S postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A SHADE GREENER FINANCE F3 LIMITED→ 15678758 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| A SHADE GREENER FINANCE LIMITED→ 10668465 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ANDY HALL MORTGAGES LTD→ 09479295 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| ASSURED EQUITY FINANCE LTD→ 12618494 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AURIC FINANCE LIMITED→ 16996123 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AUTOCHX LIMITED→ 03802627 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| AVALON ER LTD→ 16719195 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AZALL ASSOCIATES LTD→ 16874888 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AZB ADVISER SERVICES LIMITED→ 08461794 · est 2013 · no financials extracted | — | — | — | — | 13y | — | — |
| AZURA GLOBAL RISKS LIMITED→ 15988748 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AZURA RE LIMITED→ 15886685 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| B3 WEALTH MANAGEMENT LIMITED→ 06207113 · est 2007 · no financials extracted | — | — | — | — | 19y | — | — |
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (4 active · 0 resigned)
Click a director name to see their full track record across all companies.