ALLURE INVESTMENT GROUP LTD

🌿Early-stageactive
15526430 · ltd · incorporated 2024-02-27
Investment thesis
Property vehicle with a workable charge structure — clean refinance potential.
Why interesting: Asset-backed; value largely in underlying property; lender engagement likely possible.
Why risky: Dependent on title and valuation due diligence; standard property risks.
🔒Estimated value
Upgrade to see
Turnover
year to Jun 2025
Net worth
£100
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Buying and selling of own real estate
Sector: Real estate
Investor take
Pursue
Strong opportunity: property-backed borrower with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

🏦

Refinance opportunity

2 live charges · 2 lenders · oldest 2.1y

35/100
too messy

Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.

  • · Newest facility, 2.1 years old — likely still in initial term.
  • · Two lenders — manageable, but coordination required.
  • · Legal-friction score 23/100 — clean.

Data confidence

Overall: medium (73/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
4 officers (1 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
17 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
🔒Estimated company valuation

Sector-multiple EBITDA, turnover, and NAV-proxy valuation range with confidence tier — derived from extracted iXBRL financials.

Available from the Pro tier upwards.

See pricing →
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £100

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
£100
Current Assets
£100
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-06-30
Total assets£100
Current assets£100
Net assets£100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2025-10-23
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-10-03
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-10-03
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  4. 2025-10-03
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  5. 2025-09-26
    WICKHAM, Cameron James resigned
    director
  6. 2025-09-03
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  7. 2025-08-28
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  8. 2025-08-28
    🔒
    Charge registered #2
    Lender: Paragon Bank PLC
  9. 2024-06-25
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  10. 2024-06-24
    🔒
    Charge registered #1
    Lender: Together Commercial Finance Limited
  11. 2024-04-02
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  12. 2024-03-27
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  13. 2024-03-26
    BLANCHARD, Matthew William resigned
    director
  14. 2024-03-26
    JAMES, Michael Scott Allen resigned
    director
  15. 2024-03-26
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  16. 2024-03-26
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  17. 2024-02-27
    🏢
    Company incorporated
    As ALLURE INVESTMENT GROUP LTD
  18. 2024-02-27
    GWILLIAM, Rhys appointed
    director
  19. 2024-02-27
    BLANCHARD, Matthew William appointed
    director
  20. 2024-02-27
    JAMES, Michael Scott Allen appointed
    director
  21. 2024-02-27
    WICKHAM, Cameron James appointed
    director
  22. 2024-02-27
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.4 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Rhys Gwilliam
Individual · British · DOB 01/1997 · age 29
75100%
75–100%board control75-100% shares · 75-100% voting · board control27/02/2024
3 historic (ceased) PSCs
  • Mr Cameron James Wickhamceased 26/09/2025· significant influence
  • Mr Michael Scott Allen Jamesceased 26/03/2024· significant influence
  • Mr Matthew William Blanchardceased 26/03/2024· significant influence

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2024-02-27
Jurisdictionengland-wales
Primary SIC68100 — Buying and selling of own real estate

Registered office

56 Ynyslas
Llanelli
Dyfed
SA14 9BT
United Kingdom

Filing status

Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2026-11-19
Last: 2025-11-05

Officers (1 active · 3 resigned)

GWILLIAM, Rhys
director · ~29y · appointed 2024-02-27
View their other companies + combined net worth →
Active
BLANCHARD, Matthew William
director · ~36y · appointed 2024-02-27 · resigned 2024-03-26
Resigned
JAMES, Michael Scott Allen
director · ~29y · appointed 2024-02-27 · resigned 2024-03-26
Resigned
WICKHAM, Cameron James
director · ~23y · appointed 2024-02-27 · resigned 2025-09-26
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

2
Total charges
2
Outstanding
2
Active lenders
Status:Lender:2 of 2 shown
TypeProperties
outstanding
Paragon
Paragon Bank PLC
A registered charge1 property28/08/2025
outstanding
Together Money
Together Commercial Finance Limited
A registered charge1 property24/06/2024
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (17 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-11-05
accounts-with-accounts-type-dormant
accounts · AA
2025-10-23
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-03
termination-director-company-with-name-termination-date
officers · TM01
2025-10-03
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-10-03
change-account-reference-date-company-previous-extended
accounts · AA01
2025-09-03
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2025-08-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-14
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2024-06-25
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-03
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-04-02
termination-director-company-with-name-termination-date
officers · TM01
2024-03-27
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-26
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-03-26