1917 STRAPS LTD

🌿Early-stageactive
15531873 · ltd · incorporated 2024-02-29
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Feb 2025
Net worth
£-1.1k
book net assets
Opportunity
70/100
Strong
🔔
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What this business does
Primary activity: SIC 47770
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 95250SIC 95250
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (71/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 3 with DOB)
90
Ownership & PSC
3 active PSC(s) of 3 total, 3 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
4 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Negative net assets
Liabilities exceed assets by £1,057

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
-£1k
Current Assets
£8k
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-02-28
Total assets£-1.1k
Current assets£7.9k
Net assets£-1.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (6 events)Click to expand
  1. 2025-11-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-02-29
    🏢
    Company incorporated
    As 1917 STRAPS LTD
  3. 2024-02-29
    EDWARDS, Joshua Orion appointed
    director
  4. 2024-02-29
    KILROY, Jacob Warren appointed
    director
  5. 2024-02-29
    PERRY, Adam Daniel appointed
    director
  6. 2024-02-29
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

55/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Young company: Only 2.2 years old — management layer unlikely to be developed.

Succession & seller-readiness

30/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Weio Ltd holds 25-50% — a significant corporate investor but not a controlling parent.

🏛️
Weio Ltd
Corporate parent · holds 25-50% shares · board control
significant stake
1917 STRAPS LTD
This company · 15531873

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

3 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Jacob Warren Kilroy
Individual · British · DOB 05/1989 · age 37
2550%
25–50%board control25-50% shares · 25-50% voting · board control29/02/2024
Mr Joshua Orion Edwards
Individual · American · DOB 12/1986 · age 40
2550%
25–50%board control25-50% shares · 25-50% voting · board control29/02/2024
Weio Ltd
Corporate entity
2550%
25–50%board control25-50% shares · 25-50% voting · board control29/02/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2024-02-29
Jurisdictionengland-wales
Primary SIC47770 — SIC 47770

Registered office

C/O Xitax Pera Business Park
Nottingham Road
Melton Mowbray
Leicestershire
LE13 0PB
United Kingdom

Filing status

Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2027-03-14
Last: 2026-02-28

Officers (3 active · 0 resigned)

EDWARDS, Joshua Orion
director · ~40y · appointed 2024-02-29
View their other companies + combined net worth →
Active
KILROY, Jacob Warren
director · ~37y · appointed 2024-02-29
View their other companies + combined net worth →
Active
PERRY, Adam Daniel
director · ~39y · appointed 2024-02-29
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (4 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-09
accounts-with-accounts-type-micro-entity
accounts · AA
2025-11-21
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-04
incorporation-company
incorporation · NEWINC
2024-02-29