ABR BRANDKETING STUDIO LTD

🌿Early-stageactive
15581105 · ltd · incorporated 2024-03-21
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
£-1.3k
book net assets
Opportunity
68/100
Strong
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 68/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (69/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
8 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
68/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £1,306

Key financials

1 year extracted from filed iXBRL accounts
Cash
£3k
Net Worth
-£1k
Current Assets
£3k
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-31
Total assets£-1.3k
Current assets£3.0k
Cash£3.0k
Debtors£15
Net assets£-1.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (9 events)Click to expand
  1. 2025-06-10
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  2. 2025-06-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-03-26
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2024-03-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2024-03-25
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2024-03-21
    🏢
    Company incorporated
    As ABR BRANDKETING STUDIO LTD
  7. 2024-03-21
    RODRIGUEZ, Antonio Jose Benitez appointed
    director
  8. 2024-03-21
    RUIZ, Diana Carolina D'Onofrio appointed
    director
  9. 2024-03-21
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 2.2 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 med ·
Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2025-06-10: certificate-change-of-name-company

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Antonio Jose Benitez Rodriguez
Individual · Italian · DOB 04/1977 · age 49
2550%
25–50%board control25-50% shares · 25-50% voting · board control21/03/2024
Mrs Diana Carolina D'Onofrio Ruiz
Individual · Italian · DOB 03/1985 · age 41
2550%
25–50%25-50% shares · 25-50% voting21/03/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2024-03-21
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

Strawberry Fields Digital Hub
Euxton Lane
Chorley
Lancashire
PR7 1PS
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-04-03
Last: 2026-03-20

Officers (2 active · 0 resigned)

RODRIGUEZ, Antonio Jose Benitez
director · ~49y · appointed 2024-03-21
View their other companies + combined net worth →
Active
RUIZ, Diana Carolina D'Onofrio
director · ~41y · appointed 2024-03-21
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (8 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-30
certificate-change-of-name-company
change-of-name · CERTNM
2025-06-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-06-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-03-26
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-03-25
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-03-25
incorporation-company
incorporation · NEWINC
2024-03-21