ALL TRADE GROUP LTD

🌿Early-stageactive
15599070 · ltd · incorporated 2024-03-28
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
£1.02M
book net assets
Opportunity
70/100
Strong
🔔
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What this business does
Primary activity: Wholesale of furniture, carpets and lighting equipment
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 46660SIC 46660
  • 46740SIC 46740
  • 46900Non-specialised wholesale trade
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.

Opportunity 70/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (70/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £1,023,622

Key financials

1 year extracted from filed iXBRL accounts
Cash
£325k
Net Worth
£1.0m
Current Assets
£1.0m
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-31
Total assets£1.25M
Current assets£1.02M
Cash£324.7k
Debtors£147.3k
Net assets£1.02M

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
3
filings
  • 2 officers
  • 1 confirmation-statement
Last 90 days
3
filings
  • 2 officers
  • 1 confirmation-statement
Last 180 days
3
filings
  • 2 officers
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2026-07-13
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  2. 2026-07-13
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  3. 2026-07-06
    CHARLES, Amari Donovan appointed
    director
  4. 2026-07-05
    USHER, Jordan Andrew resigned
    director
  5. 2025-09-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2024-11-25
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  7. 2024-11-25
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  8. 2024-11-25
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  9. 2024-11-25
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  10. 2024-03-28
    🏢
    Company incorporated
    As ALL TRADE GROUP LTD
  11. 2024-03-28
    CLORD, Jorden appointed
    director
  12. 2024-03-28
    CLORD, Jorden resigned
    director
  13. 2024-03-28
    USHER, Jordan Andrew appointed
    director
  14. 2024-03-28
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.3 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Jordan Andrew Usher
Individual · British · DOB 05/1992 · age 34
75100%
75–100%board control75-100% shares · 75-100% voting · board control · trust interest · firm interest28/03/2024
1 historic (ceased) PSC
  • Jorden Clordceased 28/03/2024· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2024-03-28
Jurisdictionengland-wales
Primary SIC46470 — Wholesale of furniture, carpets and lighting equipment

Registered office

Unit B & D
28 Mount Road
London
NW4 3PU
United Kingdom

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-04-10
Last: 2026-03-27

Officers (1 active · 2 resigned)

CHARLES, Amari Donovan
director · ~20y · appointed 2026-07-06
View their other companies + combined net worth →
Active
CLORD, Jorden
director · ~42y · appointed 2024-03-28 · resigned 2024-03-28
Resigned
USHER, Jordan Andrew
director · ~34y · appointed 2024-03-28 · resigned 2026-07-05
Resigned

Click a director name to see their full track record across all companies.

Recent filings (10 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-07-13
termination-director-company-with-name-termination-date
officers · TM01
2026-07-13
appoint-person-director-company-with-name-date
officers · AP01
2026-07-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-11
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-11-25
appoint-person-director-company-with-name-date
officers · AP01
2024-11-25
termination-director-company-with-name-termination-date
officers · TM01
2024-11-25
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-11-25
incorporation-company
incorporation · NEWINC
2024-03-28