AWESOME MOON TRADE LTD

🌿Early-stageactive
15644366 · ltd · incorporated 2024-04-14
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Apr 2025
Net worth
book net assets
Opportunity
60/100
Worth a look
🔔
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What this business does
Primary activity: Agents involved in the sale of a variety of goods
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 46900Non-specialised wholesale trade
  • 47910Retail sale via mail order houses or via Internet
  • 82990Other business support service activities n.e.c.
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 60/100 (worth a look), bankability 60/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (75/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
11 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
60/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
50
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
64
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-04-30

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 address
Counts from Companies House filing history.
Corporate timeline (12 events)Click to expand
  1. 2026-01-31
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  2. 2025-10-06
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2025-05-02
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2025-03-22
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  5. 2025-03-21
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2025-02-18
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  7. 2024-10-17
    📍
    default-companies-house-service-address-applied-psc
    address · RP10
  8. 2024-10-17
    📍
    default-companies-house-service-address-applied-officer
    address · RP09
  9. 2024-10-17
    📍
    default-companies-house-registered-office-address-applied
    address · RP05
  10. 2024-04-14
    🏢
    Company incorporated
    As AWESOME MOON TRADE LTD
  11. 2024-04-14
    GUO, Xinli appointed
    director
  12. 2024-04-14
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.2 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high · 1 low
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-04-27

Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Xinli Guo
Individual · Chinese · DOB 04/1975 · age 51
75100%
75–100%board control75-100% shares · 75-100% voting · board control14/04/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2024-04-14
Jurisdictionengland-wales
Primary SIC46190 — Agents involved in the sale of a variety of goods

Registered office

33 Steeley Lane
Chorley
PR6 0RJ
England

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-04-27OVERDUE
Last: 2025-04-13

Officers (1 active · 0 resigned)

GUO, Xinli
director · ~51y · appointed 2024-04-14
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (11 total)

change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-01-31
accounts-with-accounts-type-dormant
accounts · AA
2025-10-06
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-05-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-19
gazette-filings-brought-up-to-date
gazette · DISS40
2025-03-22
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-03-21
gazette-notice-compulsory
gazette · GAZ1
2025-02-18
default-companies-house-service-address-applied-psc
address · RP10
2024-10-17
default-companies-house-service-address-applied-officer
address · RP09
2024-10-17
default-companies-house-registered-office-address-applied
address · RP05
2024-10-17
incorporation-company
incorporation · NEWINC
2024-04-14