ADVANTAGE AI LIMITED
Opportunity 72/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (71/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-04-30 |
|---|---|
| Total assets | £14.3k |
| Current assets | £42.3k |
| Net assets | £14.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
Corporate timeline (6 events)Click to expand
- 2025-06-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-03-13✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2024-07-01📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-04-14🏢Company incorporatedAs ADVANTAGE AI LIMITED
- 2024-04-14➕GROSS, Peter Kenneth appointeddirector
- 2024-04-14📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
- +Young company: Only 2.3 years old — management layer unlikely to be developed.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 med ·Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.
Evidence: 2025-03-13: certificate-change-of-name-company
Shareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Peter Kenneth Gross Individual · British · DOB 06/1968 · age 58 | 50–75% | 75–100% | board control75-100% shares · 75-100% voting · board control | 14/04/2024 |
Mrs Tracy Gross Individual · British · DOB 11/1967 · age 59 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 14/04/2024 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Technology · HP postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ABSOLUTE INFORMATION SERVICES LIMITED→ 06675569 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| ACCELERATED LEARNING SYSTEMS LIMITED→ 01265110 · est 1976 · no financials extracted | — | — | — | — | 49y | — | — |
| ACTUM ADVISORY LTD→ 17000988 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ACUITYSECURITY.IO LIMITED→ 14465925 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ADASR SOLUTIONS LIMITED→ 15562044 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ADEPT IT SOLUTIONS LTD→ 11748456 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| ADLITE LTD→ 12133101 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ADROIT LOGIC LTD→ 09927943 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| ADVANTAGE MEDIA SOLUTIONS LTD→ 08030486 · est 2012 · no financials extracted | — | — | — | — | 14y | — | — |
| ADVISEINC LTD→ 08913311 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| ADWEEK UK LIMITED→ 13059669 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ADYANTH TECHNOLOGIES LTD→ 16403017 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.