AURORA SALES LIMITED

🌿Early-stageactive
15648322 · ltd · incorporated 2024-04-15
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Apr 2025
Net worth
book net assets
Opportunity
61/100
Worth a look
🔔
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What this business does
Primary activity: SIC 45190
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 61/100 (worth a look), bankability 60/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (72/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
7 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
61/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
50
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-04-30

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
  1. 2026-04-15
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-05-22
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  3. 2025-05-22
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  4. 2025-05-22
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  5. 2025-05-22
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  6. 2025-04-28
    WILKES, Michael appointed
    director
  7. 2025-04-28
    WILKES, Dawn Elizabeth resigned
    director
  8. 2024-04-15
    🏢
    Company incorporated
    As AURORA SALES LIMITED
  9. 2024-04-15
    WILKES, Dawn Elizabeth appointed
    director
  10. 2024-04-15
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.1 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-04-28

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Michael Wilkes
Individual · British · DOB 07/1970 · age 56
75100%
75–100%75-100% shares · 75-100% voting · trust interest · firm interest28/04/2025
1 historic (ceased) PSC
  • Mrs Dawn Elizabeth Wilkesceased 28/04/2025· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2024-04-15
Jurisdictionengland-wales
Primary SIC45190 — SIC 45190

Registered office

7 Marconi Gate
Staffordshire Technology Park
Stafford
ST18 0FZ
England

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-04-28OVERDUE
Last: 2025-04-14

Officers (1 active · 1 resigned)

WILKES, Michael
director · ~56y · appointed 2025-04-28
View their other companies + combined net worth →
Active
WILKES, Dawn Elizabeth
director · ~53y · appointed 2024-04-15 · resigned 2025-04-28
Resigned

Click a director name to see their full track record across all companies.

Recent filings (7 total)

accounts-with-accounts-type-dormant
accounts · AA
2026-04-15
confirmation-statement-with-updates
confirmation-statement · CS01
2025-05-22
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-05-22
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-05-22
appoint-person-director-company-with-name-date
officers · AP01
2025-05-22
termination-director-company-with-name-termination-date
officers · TM01
2025-05-22
incorporation-company
incorporation · NEWINC
2024-04-15