11 ELMWOOD ROAD SE24 9NU (FREEHOLD) LTD
Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: medium (55/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
Corporate timeline (19 events)Click to expand
- 2025-11-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-05-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-05-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-05-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-05-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-05-06📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-05-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-04-16➕JOHNSON, Roseanna Caroline appointeddirector
- 2025-04-16➕SMITH, William Charles Thurlow appointeddirector
- 2025-03-27➖HAWKINS, Lorraine resigneddirector
- 2024-05-14📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-05-14📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-05-03🏢Company incorporatedAs 11 ELMWOOD ROAD SE24 9NU (FREEHOLD) LTD
- 2024-05-03➕LORD, Ellen appointeddirector
- 2024-05-03➕MICHAELI, Shalom appointeddirector
- 2024-05-03➕HAWKINS, Lorraine appointeddirector
- 2024-05-03➕LORD, Nick appointeddirector
- 2024-05-03➖LORD, Nick resigneddirector
- 2024-05-03📄incorporation-companyincorporation · NEWINC
Owner dependency
Some founder dependency, but not acute. A structured handover period should cover most risk.
- -4 active directors: Broader management team in place — suggests transferable governance.
- +Young company: Only 2.1 years old — management layer unlikely to be developed.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
Red flags
cleanShareholders & ownership
4 active beneficial owners · fragmented| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Miss Roseanna Caroline Johnson Individual · British · DOB 05/1995 · age 31 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 16/04/2025 |
Mr William Charles Thurlow Smith Individual · British · DOB 04/1995 · age 31 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 16/04/2025 |
Mr Shalom Michaeli Individual · Israeli · DOB 01/1985 · age 41 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 03/05/2024 |
Miss Ellen Lord Individual · British · DOB 08/1994 · age 32 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 03/05/2024 |
1 historic (ceased) PSC
- Mrs Lorraine Hawkinsceased 27/03/2025· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (4 active · 2 resigned)
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