321 MSM LIMITED

🌿Early-stageactive
15711260 · ltd · incorporated 2024-05-09
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to May 2025
Net worth
£-32.5k
book net assets
Opportunity
70/100
Strong
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What this business does
Primary activity: Unlicenced restaurants and cafes
Sector: Accommodation & food service
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 70/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (71/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
9 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Negative net assets
Liabilities exceed assets by £32,532

Key financials

1 year extracted from filed iXBRL accounts
Cash
£5k
Net Worth
-£33k
Current Assets
£5k
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-05-31
Total assets£-32.5k
Current assets£5.2k
Cash£5.2k
Net assets£-32.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (11 events)Click to expand
  1. 2026-02-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-12-03
    SHARMA, Mukesh appointed
    director
  3. 2024-12-03
    MIAH, Saad resigned
    director
  4. 2024-12-03
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  5. 2024-12-03
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  6. 2024-12-03
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  7. 2024-12-03
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  8. 2024-10-29
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2024-05-09
    🏢
    Company incorporated
    As 321 MSM LIMITED
  10. 2024-05-09
    MIAH, Saad appointed
    director
  11. 2024-05-09
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.0 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Mukesh Sharma
Individual · British · DOB 07/1977 · age 49
75100%
75-100% shares03/12/2024
1 historic (ceased) PSC
  • Mr Saad Miahceased 03/12/2024· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2024-05-09
Jurisdictionengland-wales
Primary SIC56102 — Unlicenced restaurants and cafes

Registered office

56a High Street
Southampton
SO14 2NS
England

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2026-12-17
Last: 2025-12-03

Officers (1 active · 1 resigned)

SHARMA, Mukesh
director · ~49y · appointed 2024-12-03
View their other companies + combined net worth →
Active
MIAH, Saad
director · ~57y · appointed 2024-05-09 · resigned 2024-12-03
Resigned

Click a director name to see their full track record across all companies.

Recent filings (9 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-02-06
confirmation-statement-with-updates
confirmation-statement · CS01
2024-12-03
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-12-03
appoint-person-director-company-with-name-date
officers · AP01
2024-12-03
termination-director-company-with-name-termination-date
officers · TM01
2024-12-03
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-12-03
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-10-29
incorporation-company
incorporation · NEWINC
2024-05-09