AASAIYA LTD

🌿Early-stageactive
15748871 · ltd · incorporated 2024-05-29
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to May 2025
Net worth
book net assets
Opportunity
67/100
Strong
🔔
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 96090Other service activities n.e.c.
Investor take
Pursue
Active trading company. Reasonable fundamentals — worth a memo before deciding.

Opportunity 67/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (69/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
67/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-05-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 confirmation-statement
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2026-02-27
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-06-11
    SEKAR, Kisonaa appointed
    director
  3. 2025-06-11
    SEKAR, Thilagarani resigned
    secretary
  4. 2025-06-11
    SEKAR, Thilagarani resigned
    director
  5. 2025-06-11
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  6. 2025-06-11
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  7. 2025-06-11
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  8. 2025-06-11
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  9. 2025-06-11
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  10. 2025-06-11
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  11. 2024-05-29
    🏢
    Company incorporated
    As AASAIYA LTD
  12. 2024-05-29
    SEKAR, Thilagarani appointed
    secretary
  13. 2024-05-29
    SEKAR, Thilagarani appointed
    director
  14. 2024-05-29
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.1 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 med ·
Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2025-06-11: certificate-change-of-name-company

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Miss Kisonaa Sekar
Individual · British · DOB 05/2005 · age 21
75100%
75–100%board control75-100% shares · 75-100% voting · board control11/06/2025
1 historic (ceased) PSC
  • Mrs Thilagarani Sekarceased 11/06/2025· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2024-05-29
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

212 Mortlake Road
Ilford
Essex
IG1 2TB
United Kingdom

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-06-11
Last: 2026-05-28

Officers (1 active · 2 resigned)

SEKAR, Kisonaa
director · ~21y · appointed 2025-06-11
View their other companies + combined net worth →
Active
SEKAR, Thilagarani
secretary · appointed 2024-05-29 · resigned 2025-06-11
Resigned
SEKAR, Thilagarani
director · ~51y · appointed 2024-05-29 · resigned 2025-06-11
Resigned

Click a director name to see their full track record across all companies.

Recent filings (10 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-07-08
accounts-with-accounts-type-dormant
accounts · AA
2026-02-27
certificate-change-of-name-company
change-of-name · CERTNM
2025-06-11
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-11
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-06-11
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-06-11
termination-director-company-with-name-termination-date
officers · TM01
2025-06-11
appoint-person-director-company-with-name-date
officers · AP01
2025-06-11
termination-secretary-company-with-name-termination-date
officers · TM02
2025-06-11
incorporation-company
incorporation · NEWINC
2024-05-29