ANALYTICS UNITED LTD

🌿Early-stageactive
15759293 · ltd · incorporated 2024-06-04
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Jun 2025
Net worth
book net assets
Opportunity
70/100
Strong
🔔
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What this business does
Primary activity: Information technology consultancy activities
Sector: Information & communication
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: medium (73/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
8 connected companies via shared directors
69
Filing history
6 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-06-30

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 confirmation-statement
Last 90 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Last 180 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (8 events)Click to expand
  1. 2026-06-05
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-08-15
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2024-08-14
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2024-06-04
    🏢
    Company incorporated
    As ANALYTICS UNITED LTD
  5. 2024-06-04
    BRUCE, Nicholas appointed
    director
  6. 2024-06-04
    ELDERTON, Jack appointed
    director
  7. 2024-06-04
    GOODALL, Callum appointed
    director
  8. 2024-06-04
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

55/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Young company: Only 2.1 years old — management layer unlikely to be developed.

Succession & seller-readiness

30/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Jack Elderton
Individual · British · DOB 02/2000 · age 26
5075%
50–75%board control50-75% shares · 50-75% voting · board control04/06/2024
Mr Nicholas Bruce
Individual · British · DOB 01/1974 · age 52
2550%
25–50%board control25-50% shares · 25-50% voting · board control04/06/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2024-06-04
Jurisdictionengland-wales
Primary SIC62020 — Information technology consultancy activities

Registered office

Summit House
Horsecroft Road
Harlow
CM19 5BN
England

Filing status

Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2027-06-17
Last: 2026-06-03

Officers (3 active · 0 resigned)

BRUCE, Nicholas
director · ~52y · appointed 2024-06-04
View their other companies + combined net worth →
Active
ELDERTON, Jack
director · ~26y · appointed 2024-06-04
View their other companies + combined net worth →
Active
GOODALL, Callum
director · ~29y · appointed 2024-06-04
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (6 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-21
accounts-with-accounts-type-micro-entity
accounts · AA
2026-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-08-15
change-person-director-company-with-change-date
officers · CH01
2024-08-14
incorporation-company
incorporation · NEWINC
2024-06-04