AJ LUXURY GIFTS LTD
Opportunity 68/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: low (54/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
Corporate timeline (10 events)Click to expand
- 2024-11-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-11-22📄change-person-director-company-with-change-dateofficers · CH01
- 2024-11-22✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2024-09-05📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-09-05📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-09-05📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-09-01➕ROGERS, Jonathan appointeddirector
- 2024-07-24🏢Company incorporatedAs AJ LUXURY GIFTS LTD
- 2024-07-24➕AFFLECK, Jeri appointeddirector
- 2024-07-24📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Young company: Only 1.9 years old — management layer unlikely to be developed.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 med ·Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.
Evidence: 2024-11-22: certificate-change-of-name-company
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Jonathan Rogers Individual · British · DOB 03/1977 · age 49 | 50–75% | 50–75% | board control50-75% shares · 50-75% voting · board control | 03/09/2024 |
Ms Jeri Affleck Individual · British · DOB 05/1984 · age 42 | 50–75% | 50–75% | board control50-75% shares · 50-75% voting · board control | 24/07/2024 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
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Registered office
Filing status
Officers (2 active · 0 resigned)
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