AJ LUXURY GIFTS LTD

🌱Startupactive
15855667 · ltd · incorporated 2024-07-24
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
68/100
Strong
🔔
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pursue
Active trading company. Reasonable fundamentals — worth a memo before deciding.

Opportunity 68/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: low (54/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
8 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
68/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
  1. 2024-11-22
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  2. 2024-11-22
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2024-11-22
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  4. 2024-09-05
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  5. 2024-09-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2024-09-05
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  7. 2024-09-01
    ROGERS, Jonathan appointed
    director
  8. 2024-07-24
    🏢
    Company incorporated
    As AJ LUXURY GIFTS LTD
  9. 2024-07-24
    AFFLECK, Jeri appointed
    director
  10. 2024-07-24
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 1.9 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 med ·
Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2024-11-22: certificate-change-of-name-company

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Jonathan Rogers
Individual · British · DOB 03/1977 · age 49
5075%
50–75%board control50-75% shares · 50-75% voting · board control03/09/2024
Ms Jeri Affleck
Individual · British · DOB 05/1984 · age 42
5075%
50–75%board control50-75% shares · 50-75% voting · board control24/07/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

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Company details

Statusactive
Typeltd
Incorporated2024-07-24
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

1st Floor 107 Lees Road
Oldham
Lancashire
OL4 1JW
England

Filing status

Accounts
Next due: 2026-07-24
Last made up to:
Confirmation statement
Next due: 2026-08-06
Last: 2025-07-23

Officers (2 active · 0 resigned)

AFFLECK, Jeri
director · ~42y · appointed 2024-07-24
View their other companies + combined net worth →
Active
ROGERS, Jonathan
director · ~49y · appointed 2024-09-01
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (8 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-23
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-11-22
change-person-director-company-with-change-date
officers · CH01
2024-11-22
certificate-change-of-name-company
change-of-name · CERTNM
2024-11-22
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-09-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-09-05
appoint-person-director-company-with-name-date
officers · AP01
2024-09-05
incorporation-company
incorporation · NEWINC
2024-07-24