121 AROMA LTD

🌱Startupactive
15907979 · ltd · incorporated 2024-08-20
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: low (40/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
No charge records returned
50
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
No PSC data returned
40
Director network
Network not yet resolved
30
Filing history
2 filings — limited history
30
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (4 events)Click to expand
  1. 2024-08-20
    🏢
    Company incorporated
    As 121 AROMA LTD
  2. 2024-08-20
    BAIG, Mohammed Shakeel appointed
    director
  3. 2024-08-20
    KASAR, Kamran appointed
    director
  4. 2024-08-20
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 1.7 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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Company details

Statusactive
Typeltd
Incorporated2024-08-20
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.

Registered office

Baig Business Park
Bradford Road
Dewsbury
WF13 2HD
England

Filing status

Accounts
Next due: 2026-08-20
Last made up to:
Confirmation statement
Next due: 2026-09-02
Last: 2025-08-19

Officers (2 active · 0 resigned)

BAIG, Mohammed Shakeel
director · ~52y · appointed 2024-08-20
View their other companies + combined net worth →
Active
KASAR, Kamran
director · ~46y · appointed 2024-08-20
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (2 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-20
incorporation-company
incorporation · NEWINC
2024-08-20