1UP BRAND LTD

🌱Startupactive
15920025 · ltd · incorporated 2024-08-27
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Aug 2025
Net worth
£15.5k
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (69/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
6 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £15,533

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
£16k
Current Assets
£16k
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-08-31
Total assets£15.5k
Current assets£15.7k
Net assets£15.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 accounts
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (7 events)Click to expand
  1. 2026-05-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-10-26
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  3. 2025-10-24
    PENNELL-PRICE, Kayleigh Sapphire appointed
    director
  4. 2025-10-24
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  5. 2024-08-27
    🏢
    Company incorporated
    As 1UP BRAND LTD
  6. 2024-08-27
    THELWALL, Mark Anthony appointed
    director
  7. 2024-08-27
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 1.8 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Mark Anthony Thelwall
Individual · British · DOB 09/1990 · age 36
75100%
75–100%board control75-100% shares · 75-100% voting · board control27/08/2024
Miss Kayleigh Sapphire Pennell-Price
Individual · British · DOB 08/1991 · age 35
2550%
25-50% shares24/10/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2024-08-27
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies

Registered office

10 Wharf Road
Wroughton
Swindon
SN4 9LB
England

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2026-11-09
Last: 2025-10-26

Officers (2 active · 0 resigned)

PENNELL-PRICE, Kayleigh Sapphire
director · ~35y · appointed 2025-10-24
View their other companies + combined net worth →
Active
THELWALL, Mark Anthony
director · ~36y · appointed 2024-08-27
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (6 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-22
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-10-26
confirmation-statement-with-updates
confirmation-statement · CS01
2025-10-26
appoint-person-director-company-with-name-date
officers · AP01
2025-10-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-07
incorporation-company
incorporation · NEWINC
2024-08-27