AI MARKETING LAB LTD

🌱Startupactive
15925009 · ltd · incorporated 2024-08-29
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Aug 2025
Net worth
£-1.6k
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (73/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
9 connected companies via shared directors
72
Filing history
3 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £1,576

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
-£2k
Current Assets
£4k
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-08-31
Total assets£684
Current assets£4.1k
Net assets£-1.6k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (5 events)Click to expand
  1. 2026-05-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-08-29
    🏢
    Company incorporated
    As AI MARKETING LAB LTD
  3. 2024-08-29
    CARRUTHERS, Ryan Dominic appointed
    director
  4. 2024-08-29
    LAZARUS, Bradley Robert appointed
    director
  5. 2024-08-29
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 1.9 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Bradley Robert Lazarus
Individual · British · DOB 02/1974 · age 52
2550%
25–50%board control25-50% shares · 25-50% voting · board control29/08/2024
Mr Ryan Dominic Carruthers
Individual · British · DOB 04/1988 · age 38
2550%
25–50%board control25-50% shares · 25-50% voting · board control29/08/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2024-08-29
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies

Registered office

Brunswick House 86-88 Carholme Road
Lincoln
LN1 1SP
England

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2026-09-11
Last: 2025-08-28

Officers (2 active · 0 resigned)

CARRUTHERS, Ryan Dominic
director · ~38y · appointed 2024-08-29
View their other companies + combined net worth →
Active
LAZARUS, Bradley Robert
director · ~52y · appointed 2024-08-29
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (3 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-25
incorporation-company
incorporation · NEWINC
2024-08-29