ADDA ECOM LTD
🌱Startupactive
15958288 · ltd · incorporated 2024-09-16
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
PursueActive trading company. Family succession underway — not a classic acquisition target.
Opportunity 70/100 (strong), bankability 65/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: low (54/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (4 active, 4 linked, 4 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
9 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
- 2025-02-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-02-03📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-02-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-02-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-02-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-02-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-02-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-09-16🏢Company incorporatedAs ADDA ECOM LTD
- 2024-09-16➕BARRONE, Angelo David appointeddirector
- 2024-09-16➕BARRONE, Anna Katarazyna appointeddirector
- 2024-09-16➕BARRONE, David Lee appointeddirector
- 2024-09-16➕SKUBIS, Daria Anna appointeddirector
- 2024-09-16📄incorporation-companyincorporation · NEWINC
Owner dependency
53/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- -4 active directors: Broader management team in place — suggests transferable governance.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +Young company: Only 1.7 years old — management layer unlikely to be developed.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
David Lee Barrone Individual · British · DOB 02/1969 · age 57 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 16/09/2024 |
Mrs Anna Katarazyna Barrone Individual · Polish · DOB 04/1981 · age 45 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 16/09/2024 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
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| A AND J (GB) LTD→ 08512757 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| A&H ONLINE DISTRIBUTORS LTD→ 15686684 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| A3 NOVA LIMITED→ 16746965 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ABACA HOLDINGS LTD→ 14871287 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ABBEY NEWS LTD→ 11367212 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ACHERON LTD→ 16300186 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AD-CRAFTMARKETING LTD→ 16549961 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ADD ON LTD→ 15930672 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADDICTED DEVIZES LTD→ 06352916 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2024-09-16
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet
Registered office
Suite E6, Gemini House
Hargreaves Road
Swindon
SN25 5AZ
United Kingdom
Filing status
Accounts
Next due: 2026-06-16
Last made up to: —
Confirmation statement
Next due: 2026-09-29
Last: 2025-09-15
Officers (4 active · 0 resigned)
BARRONE, Angelo David→
Activedirector · ~21y · appointed 2024-09-16
View their other companies + combined net worth →
BARRONE, Anna Katarazyna→
Activedirector · ~45y · appointed 2024-09-16
View their other companies + combined net worth →
BARRONE, David Lee→
Activedirector · ~57y · appointed 2024-09-16
View their other companies + combined net worth →
SKUBIS, Daria Anna→
Activedirector · ~28y · appointed 2024-09-16
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (9 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-30
change-person-director-company-with-change-date
officers · CH01
2025-02-03
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-02-03
change-person-director-company-with-change-date
officers · CH01
2025-02-03
change-person-director-company-with-change-date
officers · CH01
2025-02-03
change-person-director-company-with-change-date
officers · CH01
2025-02-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-02-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-02-03
incorporation-company
incorporation · NEWINC
2024-09-16