A.B. SPORTS MARKETING LTD
🌱Startupactive
15992951 · ltd · incorporated 2024-10-02
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Non-specialised wholesale trade
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 75/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: low (54/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
9 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
- 2025-02-19➖ROLLASON, Elizabeth Joyce resigneddirector
- 2025-02-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-01-30➕ROLLASON, Elizabeth Joyce appointeddirector
- 2025-01-30📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-10-03📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-10-03📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-10-03📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-10-03📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-10-02🏢Company incorporatedAs A.B. SPORTS MARKETING LTD
- 2024-10-02➕BYRNE, Alan James appointeddirector
- 2024-10-02➕SULH, Kuldeep appointeddirector
- 2024-10-02➖SULH, Kuldeep resigneddirector
- 2024-10-02📄incorporation-companyincorporation · NEWINC
Owner dependency
88/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
- +Young company: Only 1.7 years old — management layer unlikely to be developed.
Succession & seller-readiness
55/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Alan James Byrne Individual · Irish · DOB 05/1964 · age 62 | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 02/10/2024 |
1 historic (ceased) PSC
- Mr Kuldeep Sulhceased 02/10/2024· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Wholesale & distribution · DA postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 2ND ROSE UK LTD→ 15758178 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 2RUSH LIMITED→ 15113730 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 2W GLOBAL COMMODITIES LTD→ 15189073 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 2Y2 TRADING (UK) LIMITED→ 07383651 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| 4BOOMS LTD→ 16181164 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ABALONE SHELL LIMITED→ 16798044 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ABFPARAGON LIMITED→ 16567529 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ABS TRADING SERVICES LTD→ 16248424 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ADAMSTEVO LTD→ 15908661 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AF TRUSTED GOODS LTD→ 14254664 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AFRIKABAL LIMITED→ 16808127 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AFRO BRITANNIA TRADING LIMITED→ 15502519 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2024-10-02
Jurisdictionengland-wales
Primary SIC46900 — Non-specialised wholesale trade
Registered office
Ckr House
70 East Hill
Dartford
Kent
DA1 1RZ
England
Filing status
Accounts
Next due: 2026-07-02
Last made up to: —
Confirmation statement
Next due: 2026-10-17
Last: 2025-10-03
Officers (1 active · 2 resigned)
BYRNE, Alan James→
Activedirector · ~62y · appointed 2024-10-02
View their other companies + combined net worth →
ROLLASON, Elizabeth Joyce→
Resigneddirector · ~39y · appointed 2025-01-30 · resigned 2025-02-19
SULH, Kuldeep→
Resigneddirector · ~61y · appointed 2024-10-02 · resigned 2024-10-02
Click a director name to see their full track record across all companies.
Recent filings (9 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-11
termination-director-company-with-name-termination-date
officers · TM01
2025-02-19
appoint-person-director-company-with-name-date
officers · AP01
2025-01-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-10-03
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-10-03
termination-director-company-with-name-termination-date
officers · TM01
2024-10-03
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-10-03
appoint-person-director-company-with-name-date
officers · AP01
2024-10-03
incorporation-company
incorporation · NEWINC
2024-10-02