AJ PERFORMANCE LIMITED
🌱Startupactive
16059161 · ltd · incorporated 2024-11-04
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
67/100
Strong
What this business does
Primary activity: SIC 45112
Sector: Wholesale & retail
Investor take
PursueActive trading company. Reasonable fundamentals — worth a memo before deciding.
Opportunity 67/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (55/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (1 active, 5 linked, 5 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
20 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
67/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
7
filings
- • 4 officers
- • 2 persons-with-significant-control
- • 1 confirmation-statement
Last 180 days
9
filings
- • 5 officers
- • 2 persons-with-significant-control
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (28 events)Click to expand
- 2026-04-28➕SULAJ, Xhordiano appointeddirector
- 2026-04-28➖ROATH, Gurjeet Chand Singh resigneddirector
- 2026-04-28📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-04-28📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2026-04-28📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-03-25➕ROATH, Gurjeet Chand Singh appointeddirector
- 2026-03-25➖SULAJ, Xhordiano resigneddirector
- 2026-03-25📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-03-25📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-03-25📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-01-06📄dissolution-withdrawal-application-strike-off-companydissolution · DS02
- 2026-01-06📄change-person-director-company-with-change-dateofficers · CH01
- 2025-11-04📄gazette-notice-voluntarygazette · GAZ1(A)
- 2025-10-27📄dissolution-application-strike-off-companydissolution · DS01
- 2025-07-02➖DIMITROVA, Silvana resigneddirector
- 2025-07-02📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-06-26📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-06-26📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-06-18➕SULAJ, Xhordiano appointeddirector
- 2025-05-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-05-12📄capital-allotment-sharescapital · SH01
- 2025-02-21📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-02-20➕DIMITROVA, Silvana appointeddirector
- 2025-02-20➖SULAJ, Xhordiano resigneddirector
- 2025-02-20📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-11-04🏢Company incorporatedAs AJ PERFORMANCE LIMITED
- 2024-11-04➕SULAJ, Xhordiano appointeddirector
- 2024-11-04📄incorporation-companyincorporation · NEWINC
Owner dependency
80/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Young company: Only 1.6 years old — management layer unlikely to be developed.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 med ·3 director resignations in last 12 months
mediumMultiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: DIMITROVA, Silvana resigned 2025-07-02; ROATH, Gurjeet Chand Singh resigned 2026-04-28; SULAJ, Xhordiano resigned 2026-03-25
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Xhordiano Sulaj Individual · British · DOB 05/1999 · age 27 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 28/04/2026 |
1 historic (ceased) PSC
- Mr Xhordiano Sulajceased 25/03/2026· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2024-11-04
Jurisdictionengland-wales
Primary SIC45112 — SIC 45112
Registered office
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Filing status
Accounts
Next due: 2026-08-04
Last made up to: —
Confirmation statement
Next due: 2027-02-26
Last: 2026-02-12
Officers (1 active · 4 resigned)
SULAJ, Xhordiano→
Activedirector · ~27y · appointed 2026-04-28
View their other companies + combined net worth →
DIMITROVA, Silvana→
Resigneddirector · ~33y · appointed 2025-02-20 · resigned 2025-07-02
ROATH, Gurjeet Chand Singh→
Resigneddirector · ~19y · appointed 2026-03-25 · resigned 2026-04-28
SULAJ, Xhordiano→
Resigneddirector · ~27y · appointed 2025-06-18 · resigned 2026-03-25
SULAJ, Xhordiano→
Resigneddirector · ~27y · appointed 2024-11-04 · resigned 2025-02-20
Click a director name to see their full track record across all companies.
Recent filings (20 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-28
appoint-person-director-company-with-name-date
officers · AP01
2026-04-28
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-04-28
termination-director-company-with-name-termination-date
officers · TM01
2026-04-28
termination-director-company-with-name-termination-date
officers · TM01
2026-03-25
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-03-25
appoint-person-director-company-with-name-date
officers · AP01
2026-03-25
dissolution-withdrawal-application-strike-off-company
dissolution · DS02
2026-01-06
change-person-director-company-with-change-date
officers · CH01
2026-01-06
gazette-notice-voluntary
gazette · GAZ1(A)
2025-11-04
dissolution-application-strike-off-company
dissolution · DS01
2025-10-27
termination-director-company-with-name-termination-date
officers · TM01
2025-07-02
appoint-person-director-company-with-name-date
officers · AP01
2025-06-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-06-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-12