ADVANCE UK PARTY LIMITED

🌱Startupactive
16087964 · private-limited-guarant-nsc · incorporated 2024-11-19
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Activities of political organisations
Sector: Other service activities
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (60/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (1 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
74
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 address
Counts from Companies House filing history.
Corporate timeline (32 events)Click to expand
  1. 2026-01-07
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  2. 2025-12-04
    📄
    memorandum-articles
    incorporation · MA
  3. 2025-12-04
    📄
    resolution
    resolution · RESOLUTIONS
  4. 2025-10-27
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2025-07-08
    📄
    memorandum-articles
    incorporation · MA
  6. 2025-07-03
    📄
    resolution
    resolution · RESOLUTIONS
  7. 2025-06-30
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  8. 2025-06-03
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2025-06-03
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2025-04-23
    📍
    change-registered-office-address-company
    address · AD01
  11. 2025-04-13
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2025-04-11
    RUSSELL, Christian resigned
    director
  13. 2025-04-11
    SHAW, Richard John resigned
    director
  14. 2025-04-11
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  15. 2025-04-11
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2025-04-11
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  17. 2025-04-07
    HABIB, Benyamin Naeem appointed
    director
  18. 2025-04-07
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  19. 2025-04-07
    📍
    change-registered-office-address-company
    address · AD01
  20. 2025-04-07
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  21. 2025-04-07
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  22. 2025-04-07
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  23. 2024-12-13
    SOHAIL, Mohammad Shoaib resigned
    director
  24. 2024-12-13
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  25. 2024-12-13
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  26. 2024-12-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  27. 2024-12-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  28. 2024-12-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  29. 2024-11-19
    🏢
    Company incorporated
    As ADVANCE UK PARTY LIMITED
  30. 2024-11-19
    RUSSELL, Christian appointed
    director
  31. 2024-11-19
    SHAW, Richard John appointed
    director
  32. 2024-11-19
    SOHAIL, Mohammad Shoaib appointed
    director

Owner dependency

88/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.
  • +Young company: Only 1.5 years old — management layer unlikely to be developed.

Succession & seller-readiness

55/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 med · 1 low
Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2025-06-30: certificate-change-of-name-company

Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Benyamin Naeem Habib
Individual · British · DOB 06/1965 · age 61
75–100%75-100% voting07/04/2025
3 historic (ceased) PSCs
  • Mr Christian Russellceased 11/04/2025· 25-50% voting
  • Richard John Shawceased 07/04/2025· 25-50% voting
  • Mohammad Shoaib Sohailceased 13/12/2024· 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeprivate-limited-guarant-nsc
Incorporated2024-11-19
Jurisdictionengland-wales
Primary SIC94920 — Activities of political organisations

Registered office

5 Brayford Square
London
E1 0SG
England

Filing status

Accounts
Next due: 2026-08-19
Last made up to:
Confirmation statement
Next due: 2026-12-02
Last: 2025-11-18

Officers (1 active · 3 resigned)

HABIB, Benyamin Naeem
director · ~61y · appointed 2025-04-07
View their other companies + combined net worth →
Active
RUSSELL, Christian
director · ~51y · appointed 2024-11-19 · resigned 2025-04-11
Resigned
SHAW, Richard John
director · ~37y · appointed 2024-11-19 · resigned 2025-04-11
Resigned
SOHAIL, Mohammad Shoaib
director · ~39y · appointed 2024-11-19 · resigned 2024-12-13
Resigned

Click a director name to see their full track record across all companies.

Recent filings (28 total)

change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-01-07
memorandum-articles
incorporation · MA
2025-12-04
resolution
resolution · RESOLUTIONS
2025-12-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-01
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-10-27
memorandum-articles
incorporation · MA
2025-07-08
resolution
resolution · RESOLUTIONS
2025-07-03
certificate-change-of-name-company
change-of-name · CERTNM
2025-06-30
change-person-director-company-with-change-date
officers · CH01
2025-06-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-06-03
change-registered-office-address-company
address · AD01
2025-04-23
change-person-director-company-with-change-date
officers · CH01
2025-04-13
termination-director-company-with-name-termination-date
officers · TM01
2025-04-11
termination-director-company-with-name-termination-date
officers · TM01
2025-04-11
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-04-11