AJ CONSULTANCY (CHELTENHAM) LIMITED

🌱Startupactive
16162287 · ltd · incorporated 2025-01-03
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
year to Jan 2026
Net worth
£1.9k
book net assets
Opportunity
76/100
Strong
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.

Opportunity 76/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (69/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
4 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £1,937

Key financials

1 year extracted from filed iXBRL accounts
Cash
£5k
Net Worth
£2k
Current Assets
£58k
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2026-01-31
Total assets£1.9k
Current assets£58.4k
Cash£4.6k
Debtors£53.9k
Net assets£1.9k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (6 events)Click to expand
  1. 2026-03-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-06-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2025-01-03
    🏢
    Company incorporated
    As AJ CONSULTANCY (CHELTENHAM) LIMITED
  4. 2025-01-03
    JUPP, Arthur James appointed
    director
  5. 2025-01-03
    JUPP, Donna Alison appointed
    director
  6. 2025-01-03
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

79/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 63 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +Young company: Only 1.5 years old — management layer unlikely to be developed.

Succession & seller-readiness

56/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Arthur James Jupp
Individual · British · DOB 01/1963 · age 63
2550%
25–50%25-50% shares · 25-50% voting03/01/2025
Mrs Donna Alison Jupp
Individual · British · DOB 08/1966 · age 60
2550%
25–50%25-50% shares · 25-50% voting03/01/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2025-01-03
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

24 Malt House Close
Shurdington
Cheltenham
Gloucestershire
GL51 4AG
United Kingdom

Filing status

Accounts
Next due: 2027-10-31
Last made up to: 2026-01-31
Confirmation statement
Next due: 2027-01-16
Last: 2026-01-02

Officers (2 active · 0 resigned)

JUPP, Arthur James
director · ~63y · appointed 2025-01-03
View their other companies + combined net worth →
Active
JUPP, Donna Alison
director · ~60y · appointed 2025-01-03
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (4 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-03-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-07
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-06-04
incorporation-company
incorporation · NEWINC
2025-01-03