2ND RODEO LIMITED

🌱Startupactive
16165529 · ltd · incorporated 2025-01-06
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (57/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
6 connected companies via shared directors
63
Filing history
3 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
  • 1 address
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (5 events)Click to expand
  1. 2026-02-16
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  2. 2025-01-06
    🏢
    Company incorporated
    As 2ND RODEO LIMITED
  3. 2025-01-06
    COGHLAN, Sarah Rochelle appointed
    director
  4. 2025-01-06
    TURNER, Charles Peter appointed
    director
  5. 2025-01-06
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 1.4 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Charles Peter Turner
Individual · British · DOB 07/1974 · age 52
2550%
25–50%board control25-50% shares · 25-50% voting · board control06/01/2025
Mrs Sarah Rochelle Coghlan
Individual · British · DOB 07/1974 · age 52
2550%
25–50%board control25-50% shares · 25-50% voting · board control06/01/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2025-01-06
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies

Registered office

1 Myddylton Place
Saffron Walden
CB10 1BB
England

Filing status

Accounts
Next due: 2026-10-06
Last made up to:
Confirmation statement
Next due: 2027-01-19
Last: 2026-01-05

Officers (2 active · 0 resigned)

COGHLAN, Sarah Rochelle
director · ~52y · appointed 2025-01-06
View their other companies + combined net worth →
Active
TURNER, Charles Peter
director · ~52y · appointed 2025-01-06
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (3 total)

change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-02-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-19
incorporation-company
incorporation · NEWINC
2025-01-06