AFFINITY ENTERPRISES LIMITED
Opportunity 73/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (57/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
- • 1 change-of-name
- • 1 confirmation-statement
Corporate timeline (5 events)Click to expand
- 2026-01-27✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2025-01-23🏢Company incorporatedAs AFFINITY ENTERPRISES LIMITED
- 2025-01-23➕COOK, Anna-Marie Jane appointeddirector
- 2025-01-23➕SMITH, Nigel Kenneth Edward appointeddirector
- 2025-01-23📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 61 — approaching natural succession window.
- +Young company: Only 1.3 years old — management layer unlikely to be developed.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 med ·Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.
Evidence: 2026-01-27: certificate-change-of-name-company
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Nigel Kenneth Edward Smith Individual · British · DOB 08/1980 · age 46 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 23/01/2025 |
Ms Anna-Marie Jane Cook Individual · British · DOB 02/1965 · age 61 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 23/01/2025 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
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See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
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Registered office
Filing status
Officers (2 active · 0 resigned)
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