APJ ATTRACTIONS LTD
🌱Startupactive
16295881 · ltd · incorporated 2025-03-05
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Operation of historical sites and buildings and similar visitor attractions
Sector: Arts, entertainment & recreation
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
🏦
Refinance opportunity
1 live charge · oldest 0.6y
50/100
clean up first
Refinance viable after a tidy-up — address the highlighted items first.
- · Newest facility, 0.6 years old — likely still in initial term.
- · Single lender — cleanest path to refinance.
- · Legal-friction score 15/100 — clean.
Data confidence
Overall: medium (57/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
3 officers (3 active, 3 linked, 3 with DOB)
90
Ownership & PSC
3 active PSC(s) of 3 total, 3 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
3 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (7 events)Click to expand
- 2025-10-01📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2025-10-01🔒Charge registered #1Lender: Ffe Spv 2 Limited (Co. No. 14833449)
- 2025-03-05🏢Company incorporatedAs APJ ATTRACTIONS LTD
- 2025-03-05➕ACKERLEY, Simon John appointeddirector
- 2025-03-05➕JONES, Helena Francesca appointeddirector
- 2025-03-05➕PLAYFORD, Richard appointeddirector
- 2025-03-05📄incorporation-companyincorporation · NEWINC
Owner dependency
55/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Young company: Only 1.2 years old — management layer unlikely to be developed.
Succession & seller-readiness
30/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
3 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Simon John Ackerley Individual · British · DOB 05/1976 · age 50 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 05/03/2025 |
Ms Helena Francesca Jones Individual · British · DOB 04/1983 · age 43 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 05/03/2025 |
Mr Richard Playford Individual · British · DOB 04/1973 · age 53 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 05/03/2025 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| 24 LIVE YORKSHIRE LIMITED→ 09380636 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
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| AJB TRAVEL LTD→ 15814203 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALL ASPECTS TRAVEL LIMITED→ 14887913 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALNE FITNESS LIMITED→ 15730885 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALPHA SPORT RACING LTD→ 14706136 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ANCHOR YARD LTD→ 11705817 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
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See pricing →Company details
Statusactive
Typeltd
Incorporated2025-03-05
Jurisdictionengland-wales
Primary SIC91030 — Operation of historical sites and buildings and similar visitor attractions
Registered office
104 Ryedale House
58-60 Piccadilly
York
YO1 9NX
England
Filing status
Accounts
Next due: 2026-12-05
Last made up to: —
Confirmation statement
Next due: 2027-03-18
Last: 2026-03-04
Officers (3 active · 0 resigned)
ACKERLEY, Simon John→
Activedirector · ~50y · appointed 2025-03-05
View their other companies + combined net worth →
JONES, Helena Francesca→
Activedirector · ~43y · appointed 2025-03-05
View their other companies + combined net worth →
PLAYFORD, Richard→
Activedirector · ~53y · appointed 2025-03-05
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Mortgages & charges
1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Ffe Spv 2 (Co. No. 14833449) Ffe Spv 2 Limited (Co. No. 14833449) | A registered charge | 2 properties | 01/10/2025 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (3 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-24
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2025-10-01
incorporation-company
incorporation · NEWINC
2025-03-05